A data profile of the people who buy, follow and care about Shopping malls in Colombia — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 6,548,144 people in Colombia.
Shopping malls has an estimated audience of 6,548,144 people in Colombia. 59.0% are female, 41.0% are male, average age 36.1. Top brand affinities: Eudora, Kansas, Sara Lee Corporation, Citroën Xsara.
Top brand affinities include Eudora, Kansas, Sara Lee Corporation, Citroën Xsara, with strongest over-indexing on Eudora, Kansas (1.9× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Creativity, Risk Appetite.
The typical Shopping malls fan in Colombia is more female, around 36.1 years old, with strong Creativity tendencies and a notable affinity for Eudora, Kansas.
The key figures that characterise the Shopping malls profile in Colombia.
59.0% are female, 41.0% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 36.1 |
| Estimated audience size | 6,548,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Shopping malls audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 1.90× | ||
| 02 | Citroën Xsara | Cars & Mobility | 1.58× | ||
| 03 | Sara Lee Corporation | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Risk Appetite | THRILL | 0.89× | |
| Indulgence | JOY | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Individualism | JOY | 0.52× | |
| Career Orientation | POWER | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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