A data profile of the people who buy, follow and care about Shopping malls in Austria — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 1,629,185 people in Austria.
The average Shopping malls fan in Austria is 43.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Salzburg, Lower Austria.
Top brand affinities include Müller (German trade company), Lidl, Bipa, with strongest over-indexing on Müller (German trade company) (1.89× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Shopping malls fan in Austria is more female, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Müller (German trade company).
The key figures that characterise the Shopping malls profile in Austria.
66.4% are female, 33.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 43.1 |
| Estimated audience size | 1,629,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Shopping malls audience comes from Austria.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~200K | 1.77× | |
| 02 | Vienna | ~500K | 1.44× | |
| 03 | Tyrol | ~100K | 1.31× | |
| 04 | Carinthia (state) | ~90K | 1.10× | |
| 05 | Vorarlberg | ~60K | 1.02× | |
| 06 | Burgenland | ~30K | 0.70× | |
| 07 | Lower Austria | ~200K | 0.68× | |
| 08 | Upper Austria | ~100K | 0.68× | |
| 09 | Styria | ~100K | 0.55× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ernsting's family | Shopping | 2.70× | ||
| 02 | C&A | Shopping | 2.57× | ||
| 03 | Bonprix | Shopping | 2.43× | ||
| 04 | Blouse | Fashion & Accessoires | 2.35× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.31× | ||
| 06 | Deichmann | Shopping | 2.28× | ||
| 07 | Breuninger | Fashion & Accessoires | 2.22× | ||
| 08 | TK Maxx | Shopping | 2.12× | ||
| 09 | Müller (German trade company) | Shopping | 1.89× | ||
| 10 | Boutiques | Fashion & Accessoires | 1.81× | ||
| 11 | Bipa | Shopping | 1.79× | ||
| 12 | Living room | Home & Garden | 1.79× | ||
| 13 | Personal care | Health | 1.70× | ||
| 14 | H&M | Shopping | 1.69× | ||
| 15 | Woman | Kids & Family | 1.68× | ||
| 16 | Shop Apotheke | Shopping | 1.65× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.64× | ||
| 18 | Bed | Home & Garden | 1.57× | ||
| 19 | Discount stores | Shopping | 1.56× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.04× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Price Sensitivity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.65× | |
| Patriotism | CONSERVATISM | 0.81× |
Shopping malls has an estimated audience of 1,629,185 people in Austria, concentrated in Vienna and Salzburg.
66.4% of Shopping malls fans are female, 33.6% are male, with an average age of 43.1 years.
Shopping malls fans show strongest brand affinity for Müller (German trade company) (1.89×), Lidl (1.51×), and Bipa (1.79×) over the country average.
Shopping malls fans in Austria are most concentrated in Vienna (reach ~500K), Salzburg (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Lidl (1.51×), Bipa (1.79×), Deichmann (2.28×), and C&A (2.57×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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