A data profile of the people who buy, follow and care about Local food in Colombia — modelled from more than twelve digital signal sources. Local food has an estimated audience of 2,064,487 people in Colombia.
Local food has an estimated audience of 2,064,487 people in Colombia. 60.1% are female, 39.9% are male, average age 34.9. Top brand affinities: Gourmet Foods, Dinner, Bachata (dance), Online food ordering, Culinary art.
Top brand affinities include Gourmet Foods, Dinner, Bachata (dance), with strongest over-indexing on Gourmet Foods (3.7× the country average).
Demographically, the Local food audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Creativity.
The typical Local food fan in Colombia is more female, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Gourmet Foods.
The key figures that characterise the Local food profile in Colombia.
60.1% are female, 39.9% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 34.9 |
| Estimated audience size | 2,064,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Local food audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Full breakfast | Food & Beverages | 3.79× | ||
| 02 | Gourmet Foods | Food & Beverages | 3.70× | ||
| 03 | Dinner | Food & Beverages | 3.28× | ||
| 04 | Delivery order | Food & Beverages | 2.81× | ||
| 05 | Kitchenware | Home & Garden | 2.81× | ||
| 06 | Bachata (dance) | Music & Radio | 2.73× | ||
| 07 | Online food ordering | Food & Beverages | 2.72× | ||
| 08 | Lunch | Food & Beverages | 2.71× | ||
| 09 | Vegetarian cuisine | Food & Beverages | 2.67× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 2.62× | ||
| 11 | Foodie | Food & Beverages | 2.49× | ||
| 12 | Fast casual restaurants | Food & Beverages | 2.40× | ||
| 13 | Organic food | Food & Beverages | 2.17× | ||
| 14 | Skin care | Beauty & Wellness | 2.14× | ||
| 15 | Self-love | Health | 2.10× | ||
| 16 | Parenting | Kids & Family | 2.06× | ||
| 17 | Culinary art | Arts & Culture | 1.85× | ||
| 18 | Kitchen | Home & Garden | 1.84× | ||
| 19 | Eating | Food & Beverages | 1.73× | ||
| 20 | Personal care | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.88× | |
| Creativity | OPEN | 1.70× | |
| Individualism | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.83× | |
| Risk Appetite | THRILL | 0.85× | |
| Individualism | JOY | 1.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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