A data profile of the people who buy, follow and care about Vegetarian cuisine in Colombia — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 2,120,940 people in Colombia.
Vegetarian cuisine has an estimated audience of 2,120,940 people in Colombia. 65.0% are female, 35.0% are male, average age 38.5. Top brand affinities: Local food, Fast food, Kitchenware, Organic farming, Organic food.
Top brand affinities include Local food, Fast food, Kitchenware, with strongest over-indexing on Local food (2.67× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Vegetarian cuisine fan in Colombia is more female, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for Local food.
The key figures that characterise the Vegetarian cuisine profile in Colombia.
65.0% are female, 35.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 38.5 |
| Estimated audience size | 2,120,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Vegetarian cuisine audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic farming | Food & Beverages | 3.25× | ||
| 02 | Employment website | Business & Career | 2.88× | ||
| 03 | Mobile banking | Business & Career | 2.86× | ||
| 04 | Local food | Food & Beverages | 2.67× | ||
| 05 | Kitchenware | Home & Garden | 2.61× | ||
| 06 | Bank account | Business & Career | 2.58× | ||
| 07 | Toothbrush | Beauty & Wellness | 2.35× | ||
| 08 | IKEA | Home & Garden | 2.18× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 2.12× | ||
| 10 | First class travel | Travel & Leisure | 2.00× | ||
| 11 | Organic food | Food & Beverages | 1.98× | ||
| 12 | Renovation | Home & Garden | 1.96× | ||
| 13 | Nonprofit organization | Politics & Society | 1.95× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.91× | ||
| 15 | Debit card | Business & Career | 1.89× | ||
| 16 | Online food ordering | Food & Beverages | 1.85× | ||
| 17 | Pet store | Pets & Animals | 1.77× | ||
| 18 | Pet food | Pets & Animals | 1.76× | ||
| 19 | Innovation | Business & Career | 1.63× | ||
| 20 | Fast food | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.96× | |
| Family Orientation | CONSERVATISM | 2.23× | |
| Quality Awareness | PREMIUM | 2.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.45× | |
| Social Media Usage | JOY | 0.65× | |
| Tradition | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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