A data profile of the people who buy, follow and care about Innovation in Colombia — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 3,507,729 people in Colombia.
Innovation has an estimated audience of 3,507,729 people in Colombia. 55.5% are female, 44.5% are male, average age 36.4. Top brand affinities: Office 365, Database, Gemini, LinkedIn, Small and medium enterprises.
Top brand affinities include Office 365, Database, Gemini, with strongest over-indexing on Office 365 (2.24× the country average).
Demographically, the Innovation audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Innovation fan in Colombia is more female, around 36.4 years old, with strong Individualism tendencies and a notable affinity for Office 365.
The key figures that characterise the Innovation profile in Colombia.
55.5% are female, 44.5% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 36.4 |
| Estimated audience size | 3,507,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Innovation audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HubSpot | Internet & Social Media | 3.41× | ||
| 02 | Business model | Business & Career | 3.18× | ||
| 03 | Database | Technology & Electronics | 2.39× | ||
| 04 | Educational technology | Business & Career | 2.36× | ||
| 05 | Product design | Business & Career | 2.33× | ||
| 06 | Office 365 | Technology & Electronics | 2.24× | ||
| 07 | Internet & Social Media | 2.16× | |||
| 08 | Web development | Business & Career | 2.07× | ||
| 09 | Gemini | Technology & Electronics | 1.90× | ||
| 10 | Artificial intelligence | Technology & Electronics | 1.90× | ||
| 11 | Small and medium enterprises | Business & Career | 1.86× | ||
| 12 | Emerging technologies | Technology & Electronics | 1.84× | ||
| 13 | Gmail | Internet & Social Media | 1.72× | ||
| 14 | Home business | Business & Career | 1.64× | ||
| 15 | Small business | Business & Career | 1.61× | ||
| 16 | Customer service | Business & Career | 1.61× | ||
| 17 | Cloud computing | Technology & Electronics | 1.59× | ||
| 18 | Empresario | Business & Career | 1.55× | ||
| 19 | Information technology | Business & Career | 1.54× | ||
| 20 | Airbnb | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.76× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Indulgence | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.03× | |
| Creativity | OPEN | 1.12× | |
| Career Orientation | POWER | 1.19× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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