A data profile of the people who buy, follow and care about LinkedIn in Colombia — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 3,422,664 people in Colombia.
LinkedIn has an estimated audience of 3,422,664 people in Colombia. 53.0% are female, 47.0% are male, average age 37.0. Top brand affinities: Gmail, Office 365, Employment website, Database, HubSpot.
Top brand affinities include Gmail, Office 365, Employment website, with strongest over-indexing on Gmail (2.51× the country average).
Demographically, the LinkedIn audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Individualism, Indulgence.
The typical LinkedIn fan in Colombia is balanced, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Gmail.
The key figures that characterise the LinkedIn profile in Colombia.
53.0% are female, 47.0% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.0 |
| Estimated audience size | 3,422,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 12% |
of the worldwide LinkedIn audience comes from Colombia.
| Country | Share |
|---|---|
| China | 34.9% |
| United States | 5.6% |
| India | 2.2% |
The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Part-time | Business & Career | 5.21× | ||
| 02 | Temporary work | Business & Career | 5.20× | ||
| 03 | HubSpot | Internet & Social Media | 4.60× | ||
| 04 | Employment website | Business & Career | 4.26× | ||
| 05 | Job hunting | Business & Career | 4.15× | ||
| 06 | Job | Business & Career | 3.83× | ||
| 07 | Indeed.com | Business & Career | 3.72× | ||
| 08 | Recruitment | Business & Career | 3.37× | ||
| 09 | Customer relationship management | Business & Career | 3.10× | ||
| 10 | Search engine optimization | Business & Career | 3.01× | ||
| 11 | Magneto (comics) | Literature | 2.93× | ||
| 12 | Job interview | Business & Career | 2.65× | ||
| 13 | Gmail | Internet & Social Media | 2.51× | ||
| 14 | Educational technology | Business & Career | 2.28× | ||
| 15 | Office 365 | Technology & Electronics | 2.26× | ||
| 16 | Database | Technology & Electronics | 2.18× | ||
| 17 | Customer service | Business & Career | 1.85× | ||
| 18 | Internet & Social Media | 1.70× | |||
| 19 | Postgraduate education | Business & Career | 1.62× | ||
| 20 | Master's degree | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.23× | |
| Indulgence | JOY | 0.98× | |
| Creativity | OPEN | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.50× | |
| Risk Appetite | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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