A data profile of the people who buy, follow and care about Small and medium enterprises in Colombia — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 4,154,122 people in Colombia.
Small and medium enterprises has an estimated audience of 4,154,122 people in Colombia. 54.5% are female, 45.5% are male, average age 37.9. Top brand affinities: Innovation, Banco de Bogotá, Mortgage loans, Renovation, Fast casual restaurants.
Top brand affinities include Innovation, Banco de Bogotá, Mortgage loans, with strongest over-indexing on Innovation (1.86× the country average).
Demographically, the Small and medium enterprises audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Small and medium enterprises fan in Colombia is balanced, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Small and medium enterprises profile in Colombia.
54.5% are female, 45.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 37.9 |
| Estimated audience size | 4,154,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Small and medium enterprises audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 1.86× | ||
| 02 | Renovation | Home & Garden | 1.81× | ||
| 03 | Bank account | Business & Career | 1.80× | ||
| 04 | Retail banking | Business & Career | 1.79× | ||
| 05 | Business class | Travel & Leisure | 1.79× | ||
| 06 | Nail salon | Beauty & Wellness | 1.76× | ||
| 07 | Stock market | Business & Career | 1.73× | ||
| 08 | Kitchenware | Home & Garden | 1.70× | ||
| 09 | Local food | Food & Beverages | 1.68× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.65× | ||
| 11 | First class travel | Travel & Leisure | 1.65× | ||
| 12 | IKEA | Home & Garden | 1.60× | ||
| 13 | Luxury real estate | Business & Career | 1.58× | ||
| 14 | Toothbrush | Beauty & Wellness | 1.57× | ||
| 15 | Fast casual restaurants | Food & Beverages | 1.56× | ||
| 16 | Banco de Bogotá | Business & Career | 1.55× | ||
| 17 | Nonprofit organization | Politics & Society | 1.55× | ||
| 18 | Online banking | Business & Career | 1.54× | ||
| 19 | Mortgage loans | Business & Career | 1.53× | ||
| 20 | Art jewelry | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.94× | |
| Quality Awareness | PREMIUM | 1.63× | |
| Design Affinity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Tradition | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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