A data profile of the people who buy, follow and care about Small and medium enterprises in Finland — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 586,272 people in Finland.
Small and medium enterprises has an estimated audience of 586,272 people in Finland. 50.7% are female, 49.3% are male, average age 48.4. Top brand affinities: Finnair, Innovation, LinkedIn, Ice Hockey World Championships, Google.
Top brand affinities include Finnair, Innovation, LinkedIn, with strongest over-indexing on Finnair (2.07× the country average).
Demographically, the Small and medium enterprises audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Small and medium enterprises fan in Finland is balanced, around 48.4 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Small and medium enterprises profile in Finland.
50.7% are female, 49.3% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 48.4 |
| Estimated audience size | 586,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 43% |
of the worldwide Small and medium enterprises audience comes from Finland.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 5.23× | ||
| 02 | Tesla Motors | Cars & Mobility | 2.79× | ||
| 03 | Internet & Social Media | 2.63× | |||
| 04 | Renewable energy | Business & Career | 2.52× | ||
| 05 | Financial services | Business & Career | 2.37× | ||
| 06 | Danske Bank | Business & Career | 2.10× | ||
| 07 | Finnair | Travel & Leisure | 2.07× | ||
| 08 | Internet & Social Media | 1.99× | |||
| 09 | Mortgage loans | Business & Career | 1.91× | ||
| 10 | Biltema | Business & Career | 1.71× | ||
| 11 | Happiness | Health | 1.70× | ||
| 12 | Dogs | Pets & Animals | 1.70× | ||
| 13 | Kitchen | Home & Garden | 1.68× | ||
| 14 | Apartment | Business & Career | 1.66× | ||
| 15 | Stockmann | Shopping | 1.62× | ||
| 16 | Airbnb | Travel & Leisure | 1.61× | ||
| 17 | Shoes | Fashion & Accessoires | 1.58× | ||
| 18 | Nature | Home & Garden | 1.54× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Ice Hockey World Championships | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.84× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Convenience Orientation | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Mindfulness | BALANCE | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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