A data profile of the people who buy, follow and care about Small and medium enterprises in Sweden — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 1,212,907 people in Sweden.
Small and medium enterprises has an estimated audience of 1,212,907 people in Sweden. 40.9% are female, 59.1% are male, average age 48.0. Top brand affinities: Swedbank, Systembolaget, Elgiganten, Real property, Self-employment.
Top brand affinities include Swedbank, Systembolaget, Elgiganten, with strongest over-indexing on Swedbank (1.71× the country average).
Demographically, the Small and medium enterprises audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Small and medium enterprises fan in Sweden is more male, around 48.0 years old, with strong Career Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Small and medium enterprises profile in Sweden.
40.9% are female, 59.1% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 48.0 |
| Estimated audience size | 1,212,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 41% |
of the worldwide Small and medium enterprises audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home business | Business & Career | 4.51× | ||
| 02 | Real property | Home & Garden | 3.77× | ||
| 03 | Innovation | Business & Career | 3.77× | ||
| 04 | Self-employment | Business & Career | 3.66× | ||
| 05 | Sustainable energy | Home & Garden | 3.16× | ||
| 06 | Financial services | Business & Career | 2.67× | ||
| 07 | Renewable energy | Business & Career | 2.56× | ||
| 08 | First-time buyer | Shopping | 2.42× | ||
| 09 | Mortgage loans | Business & Career | 2.35× | ||
| 10 | Vattenfall | Home & Garden | 2.32× | ||
| 11 | Intersport | Shopping | 2.05× | ||
| 12 | Internet & Social Media | 2.00× | |||
| 13 | Dogs | Pets & Animals | 1.82× | ||
| 14 | Tele2 | Technology & Electronics | 1.75× | ||
| 15 | Swedbank | Business & Career | 1.71× | ||
| 16 | Happiness | Health | 1.70× | ||
| 17 | Hair products | Beauty & Wellness | 1.69× | ||
| 18 | Elgiganten | Shopping | 1.67× | ||
| 19 | Internet & Social Media | 1.60× | |||
| 20 | Systembolaget | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.62× | |
| Early Adopter Mentality | POWER | 1.64× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Mindfulness | BALANCE | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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