A data profile of the people who buy, follow and care about Small and medium enterprises in Norway — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 569,817 people in Norway.
Small and medium enterprises has an estimated audience of 569,817 people in Norway. 42.5% are female, 57.5% are male, average age 49.5. Top brand affinities: Innovation, Personal finance, LinkedIn, Sustainable energy, Renewable energy.
Top brand affinities include Innovation, Personal finance, LinkedIn, with strongest over-indexing on Innovation (4.86× the country average).
Demographically, the Small and medium enterprises audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Sustainability, Career Orientation.
The typical Small and medium enterprises fan in Norway is more male, around 49.5 years old, with strong Sustainability tendencies and a notable affinity for Innovation.
The key figures that characterise the Small and medium enterprises profile in Norway.
42.5% are female, 57.5% are male, average age 49.5.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 49.5 |
| Estimated audience size | 569,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 48% |
of the worldwide Small and medium enterprises audience comes from Norway.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 4.86× | ||
| 02 | Home business | Business & Career | 4.44× | ||
| 03 | Sustainable energy | Home & Garden | 3.82× | ||
| 04 | Renewable energy | Business & Career | 3.21× | ||
| 05 | Accounting | Business & Career | 3.03× | ||
| 06 | Internet & Social Media | 2.85× | |||
| 07 | Financial services | Business & Career | 2.81× | ||
| 08 | Mortgage loans | Business & Career | 2.05× | ||
| 09 | Cruises | Travel & Leisure | 1.99× | ||
| 10 | Modern architecture | Arts & Culture | 1.99× | ||
| 11 | Personal finance | Business & Career | 1.93× | ||
| 12 | Higher education | Business & Career | 1.82× | ||
| 13 | Tesla Motors | Cars & Mobility | 1.80× | ||
| 14 | Dinner | Food & Beverages | 1.78× | ||
| 15 | Entrepreneurship | Business & Career | 1.70× | ||
| 16 | Dogs | Pets & Animals | 1.63× | ||
| 17 | Vacations | Travel & Leisure | 1.61× | ||
| 18 | Kitchen | Home & Garden | 1.59× | ||
| 19 | Apartment | Business & Career | 1.56× | ||
| 20 | Education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.11× | |
| Career Orientation | POWER | 1.71× | |
| Quality Awareness | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.82× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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