A data profile of the people who buy, follow and care about Mortgage loans in Colombia — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 2,841,826 people in Colombia.
Mortgage loans has an estimated audience of 2,841,826 people in Colombia. 53.4% are female, 46.6% are male, average age 40.3. Top brand affinities: Loan, Homecenter, Credit (finance), Mortgage calculator, Apartment.
Top brand affinities include Loan, Homecenter, Credit (finance), with strongest over-indexing on Loan (3.57× the country average).
Demographically, the Mortgage loans audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Individualism, Creativity.
The typical Mortgage loans fan in Colombia is balanced, around 40.3 years old, with strong Individualism tendencies and a notable affinity for Loan.
The key figures that characterise the Mortgage loans profile in Colombia.
53.4% are female, 46.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 40.3 |
| Estimated audience size | 2,841,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Mortgage loans audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage calculator | Home & Garden | 3.98× | ||
| 02 | Loan | Business & Career | 3.57× | ||
| 03 | Condominio | Home & Garden | 3.06× | ||
| 04 | Property finder | Home & Garden | 2.96× | ||
| 05 | Gated community | Home & Garden | 2.94× | ||
| 06 | Funding | Business & Career | 2.78× | ||
| 07 | Retail banking | Business & Career | 2.77× | ||
| 08 | Investment banking | Business & Career | 2.49× | ||
| 09 | Online banking | Business & Career | 2.42× | ||
| 10 | Jumbo (supermarket) | Shopping | 2.40× | ||
| 11 | Just Married | Kids & Family | 2.40× | ||
| 12 | Credit (finance) | Business & Career | 2.23× | ||
| 13 | Banco de Bogotá | Business & Career | 2.23× | ||
| 14 | Real property | Home & Garden | 2.20× | ||
| 15 | Apartment | Business & Career | 1.77× | ||
| 16 | Saving | Business & Career | 1.62× | ||
| 17 | Homecenter | Shopping | 1.53× | ||
| 18 | Small and medium enterprises | Business & Career | 1.53× | ||
| 19 | Credit cards | Business & Career | 1.51× | ||
| 20 | Airbnb | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.33× | |
| Creativity | OPEN | 1.09× | |
| Patriotism | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.44× | |
| Risk Appetite | THRILL | 0.75× | |
| Indulgence | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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