A data profile of the people who buy, follow and care about Saving in Colombia — modelled from more than twelve digital signal sources. Saving has an estimated audience of 3,660,869 people in Colombia.
Saving has an estimated audience of 3,660,869 people in Colombia. 56.7% are female, 43.3% are male, average age 35.9. Top brand affinities: Bank account, Debit card, Mobile banking, Banco de Bogotá, Kitchenware.
Top brand affinities include Bank account, Debit card, Mobile banking, with strongest over-indexing on Bank account (3.3× the country average).
Demographically, the Saving audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Saving fan in Colombia is more female, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Bank account.
The key figures that characterise the Saving profile in Colombia.
56.7% are female, 43.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 35.9 |
| Estimated audience size | 3,660,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Saving audience comes from Colombia.
| Country | Share |
|---|---|
| Japan | 12.9% |
| United States | 10.3% |
| Italy | 7.8% |
The strongest cross-interests of the Saving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank account | Business & Career | 3.30× | ||
| 02 | Laundry detergent | Home & Garden | 3.25× | ||
| 03 | Mobile banking | Business & Career | 3.05× | ||
| 04 | Mobile payment | Business & Career | 2.39× | ||
| 05 | Kitchenware | Home & Garden | 2.31× | ||
| 06 | Retail banking | Business & Career | 2.15× | ||
| 07 | Debit card | Business & Career | 2.13× | ||
| 08 | Business class | Travel & Leisure | 2.08× | ||
| 09 | IKEA | Home & Garden | 2.07× | ||
| 10 | Renovation | Home & Garden | 1.98× | ||
| 11 | First class travel | Travel & Leisure | 1.96× | ||
| 12 | Local food | Food & Beverages | 1.94× | ||
| 13 | Online banking | Business & Career | 1.93× | ||
| 14 | Banco de Bogotá | Business & Career | 1.88× | ||
| 15 | Hardware store | Home & Garden | 1.75× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.74× | ||
| 17 | Nonprofit organization | Politics & Society | 1.69× | ||
| 18 | Fast casual restaurants | Food & Beverages | 1.68× | ||
| 19 | Mortgage loans | Business & Career | 1.62× | ||
| 20 | Online food ordering | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.14× | |
| Quality Awareness | PREMIUM | 2.06× | |
| Family Orientation | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.51× | |
| Tradition | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Saving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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