A data profile of the people who buy, follow and care about Saving in Brazil — modelled from more than twelve digital signal sources. Saving has an estimated audience of 6,035,044 people in Brazil.
Saving has an estimated audience of 6,035,044 people in Brazil. 53.9% are female, 46.1% are male, average age 44.1. Top brand affinities: Instagram, Mobile banking, Rock music, Shopping malls, Carrefour.
Top brand affinities include Instagram, Mobile banking, Rock music, with strongest over-indexing on Instagram (1.75× the country average).
Demographically, the Saving audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Saving fan in Brazil is balanced, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Saving profile in Brazil.
53.9% are female, 46.1% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.1 |
| Estimated audience size | 6,035,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Saving audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 12.9% |
| United States | 10.3% |
| Italy | 7.8% |
The strongest cross-interests of the Saving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 5.30× | ||
| 02 | Mobile payment | Business & Career | 4.05× | ||
| 03 | Used Cars | Cars & Mobility | 3.68× | ||
| 04 | Debit card | Business & Career | 3.18× | ||
| 05 | Bad Bunny | Music & Radio | 2.82× | ||
| 06 | Sweepstakes | Games | 2.62× | ||
| 07 | MSN | News | 2.18× | ||
| 08 | Carrefour | Shopping | 2.09× | ||
| 09 | Rock music | Music & Radio | 1.76× | ||
| 10 | Internet & Social Media | 1.75× | |||
| 11 | Pop music | Music & Radio | 1.72× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.71× | ||
| 13 | Shopping malls | Shopping | 1.66× | ||
| 14 | Hip hop music | Music & Radio | 1.66× | ||
| 15 | Localiza | Cars & Mobility | 1.64× | ||
| 16 | Country music | Music & Radio | 1.61× | ||
| 17 | Medicine | Business & Career | 1.60× | ||
| 18 | Entrepreneurship | Business & Career | 1.58× | ||
| 19 | Hypermarket | Shopping | 1.55× | ||
| 20 | Samsung | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Family Orientation | CONSERVATISM | 1.60× | |
| Risk Appetite | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.70× | |
| Tradition | CONSERVATISM | 0.81× | |
| Indulgence | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Saving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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