Rascasse Audience Intelligence

Saving Audience in United States

A data profile of the people who buy, follow and care about Saving in United States — modelled from more than twelve digital signal sources. Saving has an estimated audience of 8,874,961 people in United States.

#2533among Topic in United States#391in Business & Career

The average Saving fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Loyalty program, Google Drive, with strongest over-indexing on Mobile game (3.97× the country average).

Demographically, the Saving audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saving fan in United States is balanced, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Mobile game.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saving profile in United States.

Audience size
8.9M
in United States
Gender
54.2%♀
45.8% male
Age
44.0
average years
Country rank
#4024
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saving fans

54.2% are female, 45.8% are male, average age 44.0.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Saving audience in United States
MetricValue
Female54.2%
Male45.8%
Average age44.0
Estimated audience size8,874,961
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Saving audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4921%
50+34%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Saving audience comes from United States.

Worldwide audience distribution share by country for Saving
CountryShare
Japan12.9%
United States10.3%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saving audience in United States is strongest.

Fig. 05

Top regions by affinity

Saving fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.68×
02New Hampshire~50K1.33×
03Indiana~200K1.20×
04Mississippi~90K1.17×
05Arkansas~90K1.16×
06Georgia~300K1.14×
07Louisiana~100K1.14×
08West Virginia~50K1.14×
09Alabama~100K1.12×
10Kentucky~100K1.11×
11Oklahoma~100K1.11×
12Tennessee~200K1.08×
13New Mexico~50K1.08×
14Missouri~200K1.07×
15Montana~30K1.06×
16North Carolina~300K1.04×
17South Carolina~100K1.04×
18Oregon~100K1.02×
19Florida~600K1.01×
20Ohio~300K1.01×
21Minnesota~100K1.01×
22Kansas~70K1.01×
23Texas~700K0.98×
24Michigan~200K0.98×
25Arizona~200K0.98×
26Iowa~70K0.98×
27Nebraska~40K0.97×
28Maine~30K0.97×
29Pennsylvania~300K0.96×
30Idaho~40K0.96×
31Hawaii~40K0.96×
32Alaska~20K0.96×
33South Dakota~20K0.94×
34Washington~200K0.93×
35California~900K0.92×
36Maryland~100K0.90×
37Delaware~20K0.90×
38Virginia~200K0.89×
39Colorado~100K0.89×
40Nevada~80K0.89×
41Rhode Island~30K0.89×
42Wisconsin~100K0.88×
43Illinois~300K0.87×
44North Dakota~20K0.87×
45Utah~70K0.86×
46New York~400K0.85×
47Connecticut~70K0.84×
48New Jersey~200K0.83×
49Massachusetts~100K0.83×
50Washington, District of Columbia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Saving, United States
0.72×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saving audience
#·InterestCategoryAffinity×
01Loyalty programShopping6.23×
02Savings accountBusiness & Career4.81×
03Ethical consumerismShopping4.78×
04Public administrationBusiness & Career4.77×
05NintendoGames4.21×
06Mobile gameGames3.97×
07Simple livingPolitics & Society3.47×
08Deal of the dayShopping3.24×
09GrouponInternet & Social Media2.90×
10Investment managementBusiness & Career2.89×
11Google DriveTechnology & Electronics2.76×
12Decorative artsArts & Culture2.69×
13Real estate brokerHome & Garden2.30×
14Spanish languagePolitics & Society2.27×
15Dollar GeneralShopping1.82×
16WalgreensShopping1.71×
17Trader Joe'sShopping1.69×
18Pizza HutFood & Beverages1.65×
19Capital OneBusiness & Career1.57×
20Target CorporationShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saving audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.04×
Price SensitivityPREMIUM1.83×
Family OrientationCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saving audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
CreativityOPEN0.89×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saving have in United States?

Saving has an estimated audience of 8,874,961 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Saving fans?

54.2% of Saving fans are female, 45.8% are male, with an average age of 44.0 years.

03

Which brands do Saving fans like most?

Saving fans show strongest brand affinity for Mobile game (3.97×), Loyalty program (6.23×), and Google Drive (2.76×) over the country average.

04

Where do Saving fans live in United States?

Saving fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Saving fans also like?

Beyond Saving itself, the audience over-indexes on Loyalty program (6.23×), Google Drive (2.76×), Savings account (4.81×), and Real estate broker (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Saving audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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