Saving Audience in United States

Saving has an estimated audience of 8,874,961 people in United States. 54.2% are female, 45.8% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Orange, CarGurus.

The average Saving fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (10.32× the country average). Demographically, the Saving audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Saving fans

Demographic split for Saving audience in United States
MetricValue
Female54.2%
Male45.8%
Average age44.0
Estimated audience size8,874,961

Audience persona

The typical Saving fan in United States is balanced, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Saving in United States
RegionReachAffinity
California954,1560.98×
Texas777,4901.02×
Florida672,6681.12×
New York472,6910.95×
Georgia325,0881.19×
Pennsylvania304,4031.02×
North Carolina289,3921.08×
Illinois284,4810.96×
Ohio282,4311.03×
Michigan230,4570.99×
Virginia204,1910.94×
New Jersey199,0080.88×
Tennessee195,7501.1×
Indiana178,1111.1×
Washington177,5931×
Arizona173,8440.96×
Massachusetts161,1510.92×
Missouri152,5221.07×
Maryland143,3180.94×
South Carolina135,9801.02×
Louisiana131,1321.15×
Alabama130,2011.05×
Colorado126,7800.91×
Minnesota122,3720.96×
Kentucky121,9011.1×
Wisconsin118,6260.89×
Oregon107,3841.06×
Oklahoma103,7891.05×
Arkansas82,1081.12×
Mississippi79,8881.09×
Connecticut76,8350.86×
Nevada76,3030.89×
Utah70,4180.89×
Iowa68,4480.94×
Kansas67,7270.97×
New Hampshire51,7211.48×
New Mexico44,0840.99×
Nebraska43,2790.97×
West Virginia42,9531.04×
Idaho41,8510.94×
Hawaii35,0860.92×
Maine29,4750.93×
Vermont28,5841.83×
Rhode Island25,8860.92×
Montana25,8321.05×
Delaware21,1100.86×
Washington, District of Columbia20,8790.78×
South Dakota16,4370.8×
Alaska15,3900.81×
North Dakota13,4030.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saving audience
BrandAffinityCategory
Capital One10.32×Business & Career
Google Maps8.62×Internet & Social Media
Indeed.com8.96×Business & Career
Orange38.12×Technology & Electronics
CarGurus8.95×Cars & Mobility
Enterprise Rent-A-Car7.04×Cars & Mobility
Circle K8.09×Shopping
Google News6.55×News
Kia Sportage22.83×Cars & Mobility
JD Sports13.16×Shopping
DeviantArt7.26×Internet & Social Media
AccuWeather6.47×Home & Garden
Khan Academy8.24×Business & Career
Billy Bob Thornton7.12×Movies & TV
Diane Keaton4.86×Movies & TV
Dakota Johnson7.46×Movies & TV
Swagbucks17.42×Shopping
MetLife13.54×Business & Career
Bruce Willis5.31×Movies & TV
ICloud6.74×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saving audience
TraitClusterScore
Price SensitivityPREMIUM1.77
Family OrientationCONSERVATISM1.76
IndulgenceJOY1.74
LGBTQ+ IdentityOPEN1.4
ExtroversionTHRILL1.26
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Saving
CountryShare
Japan12.9%
United States10.3%
Italy7.8%

See Saving audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Saving have in United States?

Saving has an estimated audience of 8,874,961 people in United States, concentrated in California and Texas.

What is the gender split and age of Saving fans?

54.2% of Saving fans are female, 45.8% are male, with an average age of 44.0 years.

Which brands do Saving fans like most?

Saving fans show strongest brand affinity for Capital One (10.32×), Google Maps (8.62×), and Indeed.com (8.96×) over the country average.

Where do Saving fans live in United States?

Saving fans in United States are most concentrated in California (reach 954,156), Texas (reach 777,490), and Florida (reach 672,668). These three regions account for the largest share of the active audience.

What other brands do Saving fans also like?

Beyond Saving itself, the audience over-indexes on Google Maps (8.62×), Indeed.com (8.96×), Orange (38.12×), and CarGurus (8.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.