A data profile of the people who buy, follow and care about Debit card in Colombia — modelled from more than twelve digital signal sources. Debit card has an estimated audience of 2,886,631 people in Colombia.
Debit card has an estimated audience of 2,886,631 people in Colombia. 51.6% are female, 48.4% are male, average age 38.6. Top brand affinities: Payment system, Digital wallet, Bank account, Mobile banking, Mobile payment.
Top brand affinities include Payment system, Digital wallet, Bank account, with strongest over-indexing on Payment system (6.62× the country average).
Demographically, the Debit card audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Debit card fan in Colombia is balanced, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Payment system.
The key figures that characterise the Debit card profile in Colombia.
51.6% are female, 48.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 38.6 |
| Estimated audience size | 2,886,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 13% |
of the worldwide Debit card audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 6.8% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Debit card audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Payment system | Shopping | 6.62× | ||
| 02 | Digital wallet | Internet & Social Media | 5.84× | ||
| 03 | Bank account | Business & Career | 5.46× | ||
| 04 | Mobile banking | Business & Career | 5.42× | ||
| 05 | Mobile payment | Business & Career | 5.07× | ||
| 06 | Electronic funds transfer | Business & Career | 3.26× | ||
| 07 | Efecty | Business & Career | 3.25× | ||
| 08 | Online banking | Business & Career | 3.23× | ||
| 09 | Banco de Bogotá | Business & Career | 2.68× | ||
| 10 | Television set | Technology & Electronics | 2.67× | ||
| 11 | Credit (finance) | Business & Career | 2.50× | ||
| 12 | Loan | Business & Career | 2.38× | ||
| 13 | Saving | Business & Career | 2.13× | ||
| 14 | Financial services | Business & Career | 1.95× | ||
| 15 | Office 365 | Technology & Electronics | 1.70× | ||
| 16 | Home Appliances | Home & Garden | 1.69× | ||
| 17 | Discounting | Shopping | 1.66× | ||
| 18 | Mobile device | Technology & Electronics | 1.62× | ||
| 19 | Homecenter | Shopping | 1.54× | ||
| 20 | Credit cards | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.55× | |
| Patriotism | CONSERVATISM | 1.48× | |
| Creativity | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.49× | |
| Indulgence | JOY | 0.83× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Debit card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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