A data profile of the people who buy, follow and care about Television set in Colombia — modelled from more than twelve digital signal sources. Television set has an estimated audience of 2,434,468 people in Colombia.
Television set has an estimated audience of 2,434,468 people in Colombia. 52.4% are female, 47.6% are male, average age 36.5. Top brand affinities: Debit card, Microwave oven, Bank account, Do it yourself (DIY), Home Appliances.
Top brand affinities include Debit card, Microwave oven, Bank account, with strongest over-indexing on Debit card (2.67× the country average).
Demographically, the Television set audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Television set fan in Colombia is balanced, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Debit card.
The key figures that characterise the Television set profile in Colombia.
52.4% are female, 47.6% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 36.5 |
| Estimated audience size | 2,434,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Television set audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.0% |
| Brazil | 5.6% |
The strongest cross-interests of the Television set audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 4.19× | ||
| 02 | Bank account | Business & Career | 3.11× | ||
| 03 | Laundry detergent | Home & Garden | 2.90× | ||
| 04 | Debit card | Business & Career | 2.67× | ||
| 05 | Vehicle insurance | Cars & Mobility | 2.43× | ||
| 06 | Projectors | Technology & Electronics | 2.33× | ||
| 07 | Used car | Cars & Mobility | 2.28× | ||
| 08 | Automobile repair shop | Cars & Mobility | 2.27× | ||
| 09 | Smart TV | Technology & Electronics | 2.24× | ||
| 10 | Retail banking | Business & Career | 2.23× | ||
| 11 | Mobile payment | Business & Career | 2.20× | ||
| 12 | Mobile banking | Business & Career | 2.00× | ||
| 13 | Banco de Bogotá | Business & Career | 1.90× | ||
| 14 | Business class | Travel & Leisure | 1.83× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 16 | Online banking | Business & Career | 1.71× | ||
| 17 | Stock market | Business & Career | 1.64× | ||
| 18 | First class travel | Travel & Leisure | 1.61× | ||
| 19 | Home Appliances | Home & Garden | 1.56× | ||
| 20 | Hyundai | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.67× | |
| DIY Mentality | THRILL | 1.47× | |
| Luxury Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.59× | |
| Extroversion | THRILL | 0.63× | |
| Creativity | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Television set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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