Television set Audience in Germany
Television set has an estimated audience of 2,607,479 people in Germany. 46.3% are female, 53.7% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Borussia Dortmund, TikTok, Markus Lanz, Hygiene.
The average Television set fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Borussia Dortmund, TikTok, with strongest over-indexing on Tagesschau (2.76× the country average). Demographically, the Television set audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Television set fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 44.7 |
| Estimated audience size | 2,607,479 |
Audience persona
The typical Television set fan in Germany is balanced, around 44.7 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 646,896 | 1.13× |
| Bayern | 318,400 | 0.76× |
| Baden-Württemberg | 262,199 | 0.74× |
| Niedersachsen | 253,676 | 1× |
| Hessen | 151,104 | 0.76× |
| Sachsen | 144,888 | 1.13× |
| Rheinland-Pfalz | 121,422 | 0.93× |
| Berlin | 114,368 | 0.98× |
| Brandenburg | 101,896 | 1.26× |
| Schleswig-Holstein | 93,854 | 1× |
| Sachsen-Anhalt | 89,345 | 1.32× |
| Thüringen | 71,940 | 1.08× |
| Mecklenburg-Vorpommern | 60,231 | 1.21× |
| Hamburg | 54,196 | 0.92× |
| Saarland | 30,817 | 0.96× |
| Bremen | 17,938 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.76× | Movies & TV |
| Borussia Dortmund | 1.57× | Sports |
| TikTok | 1.95× | Internet & Social Media |
| Markus Lanz | 3.61× | Movies & TV |
| Hygiene | 3.23× | Beauty & Wellness |
| Pets | 1.71× | Pets & Animals |
| Felix Baumgartner | 4.27× | Sports |
| FC Bayern Munich | 1.74× | Sports |
| Self care | 3.1× | Health |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Satire | 3.83× | Literature |
| Family | 1.72× | Kids & Family |
| Transfermarkt | 2.37× | Sports |
| Andy Borg | 4.1× | Music & Radio |
| Automobiles | 1.7× | Cars & Mobility |
| Eintracht Frankfurt | 2× | Sports |
| Netherlands | 3.12× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Vacations | 2.12× | Travel & Leisure |
| Walking | 3.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.33 |
| Mindfulness | BALANCE | 1.27 |
| Patriotism | CONSERVATISM | 1.25 |
| Family Orientation | CONSERVATISM | 1.23 |
| Pet Ownership | JOY | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.0% |
| Brazil | 5.6% |
See Television set audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Television set have in Germany?
Television set has an estimated audience of 2,607,479 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Television set fans?
46.3% of Television set fans are female, 53.7% are male, with an average age of 44.7 years.
Which brands do Television set fans like most?
Television set fans show strongest brand affinity for Tagesschau (2.76×), Borussia Dortmund (1.57×), and TikTok (1.95×) over the country average.
Where do Television set fans live in Germany?
Television set fans in Germany are most concentrated in Nordrhein-Westfalen (reach 646,896), Bayern (reach 318,400), and Baden-Württemberg (reach 262,199). These three regions account for the largest share of the active audience.
What other brands do Television set fans also like?
Beyond Television set itself, the audience over-indexes on Borussia Dortmund (1.57×), TikTok (1.95×), Markus Lanz (3.61×), and Hygiene (3.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Television set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.