Rascasse Audience Intelligence

George Orwell Audience in Germany

A data profile of the people who buy, follow and care about George Orwell in Germany — modelled from more than twelve digital signal sources. George Orwell has an estimated audience of 296,659 people in Germany.

#57among Author in Germany#3722among Person in Germany#326in Literature

The average George Orwell fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Television set, Sat.1, Bares für Rares, with strongest over-indexing on Television set (10.91× the country average).

Demographically, the George Orwell audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical George Orwell fan in Germany is more female, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Television set.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the George Orwell profile in Germany.

Audience size
297K
in Germany
Gender
57.2%♀
42.8% male
Age
35.9
average years
Country rank
#17486
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George Orwell fans

57.2% are female, 42.8% are male, average age 35.9.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for George Orwell audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age35.9
Estimated audience size296,659
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the George Orwell audience in Germany
Age bracketShare%
16-1932%
20-2916%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

4.4%

of the worldwide George Orwell audience comes from Germany.

Worldwide audience distribution share by country for George Orwell
CountryShare
United States23.4%
Brazil11.0%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George Orwell audience in Germany is strongest.

Fig. 05

Top regions by affinity

George Orwell fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.33×
02Hessen~30K1.24×
03Hamburg~7K1.08×
04Sachsen~20K1.06×
05Bremen~3K1.06×
06Bayern~50K1.01×
07Brandenburg~9K0.98×
08Baden-Württemberg~40K0.97×
09Thüringen~7K0.97×
10Nordrhein-Westfalen~60K0.96×
11Rheinland-Pfalz~10K0.92×
12Niedersachsen~30K0.91×
13Schleswig-Holstein~10K0.90×
14Sachsen-Anhalt~7K0.90×
15Mecklenburg-Vorpommern~5K0.89×
16Saarland~3K0.86×
Fig. 06

Affinity by region

Affinity by region — George Orwell, Germany
0.86×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George Orwell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George Orwell audience
#·InterestCategoryAffinity×
01Television setTechnology & Electronics10.91×
02SiblingKids & Family8.26×
03Menowin FröhlichMusic & Radio6.76×
04HumorismLiterature6.34×
05Sat.1Movies & TV5.43×
06Bares für RaresMovies & TV5.17×
07Storm of LoveMovies & TV4.37×
08Let's Dance (German TV series)Movies & TV4.10×
09Gute Zeiten, schlechte ZeitenMovies & TV3.66×
10Helene FischerMusic & Radio3.30×
11SportschauSports2.95×
12WikipediaInternet & Social Media2.84×
13ZDFMovies & TV2.76×
14Netto Marken-DiscountShopping2.72×
15DeichmannShopping2.56×
16RossmannShopping2.52×
17KauflandShopping2.31×
18BildNews2.10×
19GermanyTravel & Leisure2.04×
20FC Bayern MunichSports1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George Orwell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by George Orwell audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.16×
PatriotismCONSERVATISM2.02×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by George Orwell audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
TravellingTHRILL0.69×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does George Orwell have in Germany?

George Orwell has an estimated audience of 296,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of George Orwell fans?

57.2% of George Orwell fans are female, 42.8% are male, with an average age of 35.9 years.

03

Which brands do George Orwell fans like most?

George Orwell fans show strongest brand affinity for Television set (10.91×), Sat.1 (5.43×), and Bares für Rares (5.17×) over the country average.

04

Where do George Orwell fans live in Germany?

George Orwell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do George Orwell fans also like?

Beyond George Orwell itself, the audience over-indexes on Sat.1 (5.43×), Bares für Rares (5.17×), Germany (2.04×), and Helene Fischer (3.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Author audiences in Germany

See George Orwell audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for George Orwell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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