Rascasse Audience Intelligence

Television set Audience in United States

A data profile of the people who buy, follow and care about Television set in United States — modelled from more than twelve digital signal sources. Television set has an estimated audience of 8,178,663 people in United States.

#2690among Topic in United States#199in Technology & Electronics

The average Television set fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Web server, Chat room, FedEx, with strongest over-indexing on Web server (14.43× the country average).

Demographically, the Television set audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Television set fan in United States is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Web server.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Television set profile in United States.

Audience size
8.2M
in United States
Gender
48.1%♀
51.9% male
Age
42.6
average years
Country rank
#4347
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Television set fans

48.1% are female, 51.9% are male, average age 42.6.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Television set audience in United States
MetricValue
Female48.1%
Male51.9%
Average age42.6
Estimated audience size8,178,663
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Television set audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Television set audience comes from United States.

Worldwide audience distribution share by country for Television set
CountryShare
United States16.4%
Italy6.0%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Television set audience in United States is strongest.

Fig. 05

Top regions by affinity

Television set fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K1.58×
02New York~600K1.28×
03Vermont~20K1.14×
04California~1M1.11×
05North Dakota~20K1.09×
06New Jersey~200K1.08×
07South Dakota~20K1.07×
08Rhode Island~30K1.05×
09Alaska~20K1.05×
10Florida~600K1.03×
11Massachusetts~200K1.02×
12Louisiana~100K1.02×
13Ohio~300K1.01×
14Connecticut~80K1.01×
15Maine~30K1.01×
16Montana~20K1.01×
17Delaware~20K1.01×
18Pennsylvania~300K0.99×
19Virginia~200K0.99×
20Maryland~100K0.99×
21Washington, District of Columbia~20K0.99×
22Kentucky~100K0.98×
23Oklahoma~90K0.98×
24Iowa~70K0.98×
25Kansas~60K0.98×
26Nebraska~40K0.98×
27New Hampshire~30K0.98×
28Alabama~100K0.97×
29Oregon~90K0.97×
30West Virginia~40K0.97×
31New Mexico~40K0.96×
32Mississippi~60K0.95×
33Arkansas~60K0.95×
34Idaho~40K0.95×
35Hawaii~30K0.95×
36Georgia~200K0.94×
37Michigan~200K0.94×
38Arizona~200K0.94×
39Texas~700K0.93×
40Minnesota~100K0.93×
41Indiana~100K0.92×
42Tennessee~100K0.91×
43Washington~100K0.91×
44Missouri~100K0.91×
45Colorado~100K0.91×
46South Carolina~100K0.90×
47Nevada~70K0.90×
48Utah~70K0.89×
49North Carolina~200K0.88×
50Wisconsin~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Television set, United States
0.88×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Television set audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Television set audience
#·InterestCategoryAffinity×
01Hyundai i10Cars & Mobility28.12×
02S.S. LazioSports20.00×
03West Ham United F.C.Sports18.38×
04Leicester City F.C.Sports17.39×
05Crystal Palace F.C.Sports17.26×
06Web serverTechnology & Electronics14.43×
07FIFA Club World CupSports12.21×
08Chat roomInternet & Social Media9.58×
09Home automationTechnology & Electronics4.71×
10QVCMovies & TV4.27×
11Sustainable energyHome & Garden4.17×
12Renewable energyBusiness & Career3.86×
13FedExBusiness & Career3.79×
14Solar energyHome & Garden3.46×
15Discount storesShopping3.26×
16RadioTechnology & Electronics2.66×
17PharmacyBusiness & Career2.65×
18Las VegasTravel & Leisure2.42×
19Mortgage loansBusiness & Career2.39×
20Shopping mallsShopping2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Television set audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Television set audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.43×
Quality AwarenessPREMIUM1.85×
Need for SecurityCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Television set audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Healthy LifestyleBALANCE0.74×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Television set have in United States?

Television set has an estimated audience of 8,178,663 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Television set fans?

48.1% of Television set fans are female, 51.9% are male, with an average age of 42.6 years.

03

Which brands do Television set fans like most?

Television set fans show strongest brand affinity for Web server (14.43×), Chat room (9.58×), and FedEx (3.79×) over the country average.

04

Where do Television set fans live in United States?

Television set fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Television set fans also like?

Beyond Television set itself, the audience over-indexes on Chat room (9.58×), FedEx (3.79×), Leicester City F.C. (17.39×), and Crystal Palace F.C. (17.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Television set audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Television set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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