Television set Audience in United States

Television set has an estimated audience of 8,178,663 people in United States. 48.1% are female, 51.9% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Television set fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.22× the country average). Demographically, the Television set audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Television set fans

Demographic split for Television set audience in United States
MetricValue
Female48.1%
Male51.9%
Average age42.6
Estimated audience size8,178,663

Audience persona

The typical Television set fan in United States is balanced, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Television set in United States
RegionReachAffinity
California1,057,6221.18×
New York659,3761.44×
Texas653,0030.93×
Florida615,9781.11×
Illinois551,3162.02×
Ohio269,2701.07×
Pennsylvania268,7060.98×
Georgia240,7700.96×
New Jersey236,5451.14×
Virginia207,8541.04×
North Carolina195,3750.79×
Michigan187,8350.88×
Massachusetts187,5901.16×
Washington157,9190.96×
Arizona151,8130.91×
Maryland140,8451×
Indiana125,2200.84×
Tennessee125,0580.76×
Alabama117,4521.03×
Missouri110,9940.84×
Colorado108,8950.84×
Minnesota106,0700.91×
Kentucky99,9270.97×
Oregon99,7881.06×
Louisiana98,9630.94×
South Carolina95,8450.78×
Wisconsin91,4710.74×
Connecticut85,1291.04×
Oklahoma82,1960.91×
Kansas61,5320.95×
Nevada56,9720.72×
Arkansas56,8560.84×
Iowa56,4010.84×
Mississippi55,6520.83×
Utah39,6770.54×
Nebraska37,0690.9×
Rhode Island32,8991.26×
Idaho31,8200.78×
West Virginia29,8630.78×
Maine29,2261×
New Mexico27,6560.67×
New Hampshire26,4990.82×
Washington, District of Columbia26,0001.06×
South Dakota25,6421.36×
Hawaii24,3170.69×
Montana23,9801.06×
North Dakota23,0461.37×
Wyoming22,2991.84×
Vermont21,5721.5×
Delaware21,2780.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Television set audience
BrandAffinityCategory
Capital One16.22×Business & Career
Google Maps15.23×Internet & Social Media
CarGurus18.67×Cars & Mobility
Indeed.com11.4×Business & Career
Circle K16.16×Shopping
AccuWeather14.23×Home & Garden
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Cillian Murphy23.13×Movies & TV
DeviantArt13.46×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car11.23×Cars & Mobility
Aaron Rodgers11.82×Sports
Khan Academy14.28×Business & Career
Billy Bob Thornton14.8×Movies & TV
Google News9.52×News
Beetlejuice7.8×Movies & TV
Catherine Zeta-Jones18.14×Movies & TV
Dots (video game)42.16×Games
Diane Keaton9.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Television set audience
TraitClusterScore
MindfulnessBALANCE1.89
Need for SecurityCONSERVATISM1.56
Convenience OrientationPREMIUM1.55
Quality AwarenessPREMIUM1.46
SpiritualityBALANCE1.45
Community OrientationOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Television set
CountryShare
United States16.4%
Italy6.0%
Brazil5.6%

See Television set audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Television set have in United States?

Television set has an estimated audience of 8,178,663 people in United States, concentrated in California and New York.

What is the gender split and age of Television set fans?

48.1% of Television set fans are female, 51.9% are male, with an average age of 42.6 years.

Which brands do Television set fans like most?

Television set fans show strongest brand affinity for Capital One (16.22×), Google Maps (15.23×), and CarGurus (18.67×) over the country average.

Where do Television set fans live in United States?

Television set fans in United States are most concentrated in California (reach 1,057,622), New York (reach 659,376), and Texas (reach 653,003). These three regions account for the largest share of the active audience.

What other brands do Television set fans also like?

Beyond Television set itself, the audience over-indexes on Google Maps (15.23×), CarGurus (18.67×), Indeed.com (11.4×), and Circle K (16.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Television set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.