Hyundai i10 Audience in United States

Hyundai i10 logo

Hyundai i10 has an estimated audience of 383,720 people in United States. 36.6% are female, 63.4% are male, average age 37.4. Top regions: New York, California, Florida. Top brand affinities: Autocar, Nissan Micra, City car, Car Sales, Auto Express.

The average Hyundai i10 fan in United States is 37.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Autocar, Nissan Micra, City car, with strongest over-indexing on Autocar (352.05× the country average). Demographically, the Hyundai i10 audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Hyundai i10 fans

Demographic split for Hyundai i10 audience in United States
MetricValue
Female36.6%
Male63.4%
Average age37.4
Estimated audience size383,720

Audience persona

The typical Hyundai i10 fan in United States is more male, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Autocar.

Top regions in United States

Top regions ranked by reach for Hyundai i10 in United States
RegionReachAffinity
New York52,3502.44×
California51,1581.21×
Florida50,9091.96×
Texas44,0931.34×
New Jersey17,2491.77×
Illinois13,8841.09×
Virginia13,7811.47×
Georgia13,2091.12×
North Carolina11,7411.02×
Massachusetts11,7381.55×
Pennsylvania11,7340.91×
Ohio9,1270.77×
Washington8,8981.16×
Maryland8,5381.29×
Michigan8,3290.83×
Arizona7,1170.91×
Colorado6,7261.11×
Tennessee6,1550.8×
Connecticut5,5501.44×
Indiana5,3380.76×
Missouri4,7720.77×
South Carolina4,7410.82×
Minnesota4,5420.83×
Wisconsin4,4250.77×
Kentucky3,9700.83×
Nevada3,9111.05×
Oregon3,8180.87×
Louisiana3,5900.73×
Utah3,4461×
Alabama2,8960.54×
Washington, District of Columbia2,7442.38×
Oklahoma2,6310.62×
Kansas2,3090.76×
Iowa2,1920.69×
Arkansas2,0930.66×
New Hampshire1,5561.03×
Rhode Island1,4151.16×
Mississippi1,4130.45×
Nebraska1,3900.72×
Maine1,3691×
New Mexico1,2490.65×
Hawaii1,2250.74×
Idaho1,0770.56×
Delaware1,0290.97×
West Virginia1,0000.56×
Vermont7391.1×
Montana6770.64×
Alaska6650.81×
South Dakota6200.7×
North Dakota5570.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai i10 audience
BrandAffinityCategory
Autocar352.05×Cars & Mobility
Nissan Micra372.73×Cars & Mobility
City car73.89×Cars & Mobility
Car Sales182.32×Cars & Mobility
Auto Express192.23×Cars & Mobility
CarBuyer1439.06×Cars & Mobility
Nissan X-Trail157.97×Cars & Mobility
Used Cars18.61×Cars & Mobility
Craigslist12.3×Shopping
Edmunds.com65.8×Cars & Mobility
Nissan Note217.42×Cars & Mobility
Television set28.12×Technology & Electronics
Nissan Qashqai162.88×Cars & Mobility
Kia Cerato184.45×Cars & Mobility
Mabe (company)189.13×Business & Career
MG Cars114.48×Cars & Mobility
AutoGuide.com238.31×Cars & Mobility
Honda City71.02×Cars & Mobility
BSE SENSEX74.07×Business & Career
Gulf News153.52×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai i10 audience
TraitClusterScore
Family OrientationCONSERVATISM4.35
Price SensitivityPREMIUM1.73
Need for SecurityCONSERVATISM1.68
Quality AwarenessPREMIUM1.52
Urban LifestyleOPEN1.49
ExtroversionTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Hyundai i10
CountryShare
India11.4%
Italy11.0%
United Kingdom7.4%

See Hyundai i10 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Hyundai i10 have in United States?

Hyundai i10 has an estimated audience of 383,720 people in United States, concentrated in New York and California.

What is the gender split and age of Hyundai i10 fans?

36.6% of Hyundai i10 fans are female, 63.4% are male, with an average age of 37.4 years.

Which brands do Hyundai i10 fans like most?

Hyundai i10 fans show strongest brand affinity for Autocar (352.05×), Nissan Micra (372.73×), and City car (73.89×) over the country average.

Where do Hyundai i10 fans live in United States?

Hyundai i10 fans in United States are most concentrated in New York (reach 52,350), California (reach 51,158), and Florida (reach 50,909). These three regions account for the largest share of the active audience.

What other brands do Hyundai i10 fans also like?

Beyond Hyundai i10 itself, the audience over-indexes on Nissan Micra (372.73×), City car (73.89×), Car Sales (182.32×), and Auto Express (192.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai i10. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.