Rascasse Audience Intelligence

Hyundai i10 Audience in United States

A data profile of the people who buy, follow and care about Hyundai i10 in United States — modelled from more than twelve digital signal sources. Hyundai i10 has an estimated audience of 382,323 people in United States.

#302among Car type in United States#349among Car Model in United States#1157in Cars & Mobility

The average Hyundai i10 fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Autocar, Nissan Micra, City car, with strongest over-indexing on Autocar (352.05× the country average).

Demographically, the Hyundai i10 audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyundai i10 fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Autocar.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai i10 profile in United States.

Audience size
382K
in United States
Gender
36.6%♀
63.4% male
Age
37.4
average years
Country rank
#42637
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai i10 fans

36.6% are female, 63.4% are male, average age 37.4.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Hyundai i10 audience in United States
MetricValue
Female36.6%
Male63.4%
Average age37.4
Estimated audience size382,323
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Hyundai i10 audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Hyundai i10 audience comes from United States.

Worldwide audience distribution share by country for Hyundai i10
CountryShare
India11.3%
Italy10.4%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai i10 audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyundai i10 fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K2.23×
02Florida~50K1.76×
03Washington, District of Columbia~2K1.70×
04New Jersey~20K1.59×
05Massachusetts~10K1.41×
06Virginia~10K1.34×
07Connecticut~5K1.29×
08Texas~40K1.26×
09Maryland~8K1.22×
10California~50K1.18×
11Washington~9K1.14×
12Georgia~10K1.08×
13Nevada~4K1.07×
14New Hampshire~2K1.06×
15Illinois~10K1.05×
16Maine~1K1.05×
17Rhode Island~1K1.05×
18Colorado~6K1.04×
19Vermont<1K1.03×
20Delaware~1K1.01×
21Utah~3K0.99×
22Alaska<1K0.98×
23North Carolina~10K0.97×
24Oregon~4K0.95×
25North Dakota<1K0.95×
26Pennsylvania~10K0.94×
27Arizona~7K0.94×
28South Dakota<1K0.94×
29Montana<1K0.93×
30Hawaii~2K0.92×
31Tennessee~7K0.90×
32Nebraska~2K0.90×
33New Mexico~2K0.90×
34Idaho~2K0.89×
35West Virginia~2K0.89×
36South Carolina~5K0.88×
37Minnesota~5K0.88×
38Kentucky~4K0.88×
39Kansas~3K0.88×
40Wisconsin~5K0.86×
41Arkansas~3K0.86×
42Mississippi~3K0.85×
43Iowa~3K0.85×
44Michigan~8K0.84×
45Louisiana~4K0.84×
46Indiana~6K0.83×
47Missouri~5K0.83×
48Oklahoma~4K0.83×
49Ohio~10K0.82×
50Alabama~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Hyundai i10, United States
0.81×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai i10 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai i10 audience
#·InterestCategoryAffinity×
01CarBuyerCars & Mobility1439.06×
02Nissan MicraCars & Mobility372.73×
03AutocarCars & Mobility352.05×
04AutoGuide.comCars & Mobility238.31×
05Nissan NoteCars & Mobility217.42×
06Auto ExpressCars & Mobility192.23×
07Mabe (company)Business & Career189.13×
08Kia CeratoCars & Mobility184.45×
09Car SalesCars & Mobility182.32×
10Nissan QashqaiCars & Mobility162.88×
11Nissan X-TrailCars & Mobility157.97×
12Gulf NewsNews153.52×
13Maruti SuzukiCars & Mobility123.90×
14MG CarsCars & Mobility114.48×
15BSE SENSEXBusiness & Career74.07×
16City carCars & Mobility73.89×
17Honda CityCars & Mobility71.02×
18Edmunds.comCars & Mobility65.80×
19Television setTechnology & Electronics28.12×
20Used CarsCars & Mobility18.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai i10 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai i10 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.51×
Family OrientationCONSERVATISM4.48×
Need for SecurityCONSERVATISM3.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai i10 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
ExtroversionTHRILL0.75×
IndulgenceJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai i10 have in United States?

Hyundai i10 has an estimated audience of 382,323 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hyundai i10 fans?

36.6% of Hyundai i10 fans are female, 63.4% are male, with an average age of 37.4 years.

03

Which brands do Hyundai i10 fans like most?

Hyundai i10 fans show strongest brand affinity for Autocar (352.05×), Nissan Micra (372.73×), and City car (73.89×) over the country average.

04

Where do Hyundai i10 fans live in United States?

Hyundai i10 fans in United States are most concentrated in California (reach ~50K), New York (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai i10 fans also like?

Beyond Hyundai i10 itself, the audience over-indexes on Nissan Micra (372.73×), City car (73.89×), Car Sales (182.32×), and Auto Express (192.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai i10. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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