Edmunds.com Audience in United States

Edmunds.com logo

Edmunds.com has an estimated audience of 1,725,675 people in United States. 35.5% are female, 64.5% are male, average age 39.3. Top regions: California, Florida, Texas. Top brand affinities: Wow! Wow! Wubbzy!, Tipsy Elves, Notre Dame Fighting Irish football, Acoustic music, N1 road (South Africa).

The average Edmunds.com fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Wow! Wow! Wubbzy!, Tipsy Elves, Notre Dame Fighting Irish football, with strongest over-indexing on Wow! Wow! Wubbzy! (20× the country average). Demographically, the Edmunds.com audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

Demographics of Edmunds.com fans

Demographic split for Edmunds.com audience in United States
MetricValue
Female35.5%
Male64.5%
Average age39.3
Estimated audience size1,725,675

Audience persona

The typical Edmunds.com fan in United States is more male, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Wow! Wow! Wubbzy!.

Top regions in United States

Top regions ranked by reach for Edmunds.com in United States
RegionReachAffinity
California174,0900.92×
Florida137,7641.18×
Texas127,4230.86×
New York107,9931.12×
Illinois67,4661.17×
Pennsylvania66,2811.14×
Georgia62,1561.17×
North Carolina58,6811.13×
Virginia57,2581.36×
Ohio56,4601.06×
New Jersey53,1241.21×
Washington52,3281.51×
Arizona41,7351.18×
Maryland41,6181.4×
Massachusetts41,3331.22×
Michigan36,5930.81×
Tennessee34,6851×
South Carolina34,5841.33×
Missouri34,4311.24×
Indiana29,9840.95×
Colorado27,1621×
Wisconsin26,4471.02×
Louisiana25,1321.13×
Alabama23,8590.99×
Oregon23,8011.2×
Minnesota23,6300.96×
Connecticut19,4221.12×
Kentucky19,3670.9×
Oklahoma18,7030.98×
Kansas16,1301.19×
Nevada12,9820.78×
Iowa11,9250.84×
Arkansas11,8070.83×
Utah10,3130.67×
Mississippi10,2960.72×
Idaho8,8481.02×
New Hampshire8,5311.25×
Nebraska8,4790.98×
New Mexico7,1940.83×
Maine6,5131.05×
West Virginia5,5630.69×
Rhode Island5,5331.01×
Delaware5,5061.16×
Hawaii5,4530.74×
Montana3,6300.76×
South Dakota3,3170.83×
Vermont3,1441.04×
Washington, District of Columbia3,0210.58×
Alaska2,3130.63×
North Dakota1,8090.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edmunds.com audience
BrandAffinityCategory
Wow! Wow! Wubbzy!20×Movies & TV
Tipsy Elves10.97×Shopping
Notre Dame Fighting Irish football4.1×Sports
Acoustic music3.63×Music & Radio
N1 road (South Africa)2.94×Travel & Leisure
Wikia2.29×Internet & Social Media
Academy Award for Best Production Design11.14×Movies & TV
Hog Hunting2.2×Sports
JDSU1.97×Business & Career
Naperville, Illinois4.97×Travel & Leisure
Kendra Scott1.77×Fashion & Accessoires
Iztacalco20×Travel & Leisure
MK2.36×Music & Radio
Northrop Grumman3.57×Business & Career
Monogram2.14×Home & Garden
Justice1.59×Politics & Society
Hammock camping3.87×Travel & Leisure
Electrolyte2.54×Health
Jesse Plemons1.83×Movies & TV
Iwin20×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edmunds.com audience
TraitClusterScore
Family OrientationCONSERVATISM10.89
LGBTQ+ IdentityOPEN2.59
Luxury OrientationPREMIUM2.16
Early Adopter MentalityPOWER1.72
Price SensitivityPREMIUM1.61
Design AffinityPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for Edmunds.com
CountryShare
United States93.2%
Australia1.5%
India1.0%

See Edmunds.com audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Edmunds.com have in United States?

Edmunds.com has an estimated audience of 1,725,675 people in United States, concentrated in California and Florida.

What is the gender split and age of Edmunds.com fans?

35.5% of Edmunds.com fans are female, 64.5% are male, with an average age of 39.3 years.

Which brands do Edmunds.com fans like most?

Edmunds.com fans show strongest brand affinity for Wow! Wow! Wubbzy! (20×), Tipsy Elves (10.97×), and Notre Dame Fighting Irish football (4.1×) over the country average.

Where do Edmunds.com fans live in United States?

Edmunds.com fans in United States are most concentrated in California (reach 174,090), Florida (reach 137,764), and Texas (reach 127,423). These three regions account for the largest share of the active audience.

What other brands do Edmunds.com fans also like?

Beyond Edmunds.com itself, the audience over-indexes on Tipsy Elves (10.97×), Notre Dame Fighting Irish football (4.1×), Acoustic music (3.63×), and N1 road (South Africa) (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edmunds.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.