Car Sales Audience in United States

Car Sales has an estimated audience of 451,044 people in United States. 28.6% are female, 71.4% are male, average age 30.8. Top regions: California, Texas, Florida.

The average Car Sales fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Car Sales audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

Demographics of Car Sales fans

Demographic split for Car Sales audience in United States
MetricValue
Female28.6%
Male71.4%
Average age30.8
Estimated audience size451,044

Top regions in United States

Top regions ranked by reach for Car Sales in United States
RegionReachAffinity
California52,5111.06×
Texas46,2231.19×
Florida34,0611.12×
New York20,8760.83×
Pennsylvania19,6171.29×
Virginia14,5861.33×
Ohio14,4271.04×
Illinois14,1660.94×
Georgia13,3850.96×
North Carolina13,2190.97×
Michigan11,5770.98×
New Jersey10,7220.93×
Washington10,5031.16×
Indiana10,0301.22×
Arizona9,3111.01×
Tennessee9,2161.02×
Missouri8,9301.23×
Massachusetts8,6140.97×
Colorado7,5751.07×
Maryland7,2810.94×
Minnesota7,1021.1×
South Carolina6,789
Wisconsin6,5090.96×
Kentucky5,9651.05×
Oklahoma5,9261.18×
Alabama5,7530.91×
Louisiana5,6850.98×
Oregon5,2661.02×
Kansas4,3621.23×
Mississippi3,702
Utah3,6740.91×
Nevada3,6330.83×
Connecticut3,6240.8×
Arkansas3,6110.97×
Iowa3,5040.94×
New Mexico2,3591.04×
Idaho2,1910.97×
Nebraska2,1730.96×
West Virginia1,7740.84×
Maine1,5550.96×
Hawaii1,5460.8×
Washington, District of Columbia1,5281.13×
Alaska1,4291.48×
New Hampshire1,3470.76×
Rhode Island1,0970.76×
Montana1,0410.83×
Delaware1,0350.83×
South Dakota1,0180.98×
North Dakota7500.81×
Wyoming6480.97×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Car Sales audience
TraitClusterScore
Family OrientationCONSERVATISM2.41
Risk AppetiteTHRILL2.1
Luxury OrientationPREMIUM2.02
Quality AwarenessPREMIUM1.61
Need for SecurityCONSERVATISM1.59
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Car Sales
CountryShare
China30.8%
Australia29.7%
United States6.3%

See Car Sales audiences in other countries

More Cars & Mobility audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Car Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.