Rascasse Audience Intelligence

Car Sales Audience in United States

A data profile of the people who buy, follow and care about Car Sales in United States — modelled from more than twelve digital signal sources. Car Sales has an estimated audience of 442,456 people in United States.

#1267among Website / Newspaper / Magazine in United States#1095in Cars & Mobility

The average Car Sales fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Car Sales profile in United States.

Audience size
442K
in United States
Gender
28.6%♀
71.4% male
Age
30.8
average years
Country rank
#39285
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Car Sales

28.6% are female, 71.4% are male, average age 30.8.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Car Sales audience in United States
MetricValue
Female28.6%
Male71.4%
Average age30.8
Estimated audience size442,456
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Car Sales audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3916%
40-4913%
50+7%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Car Sales audience comes from United States.

Worldwide audience distribution share by country for Car Sales
CountryShare
China29.1%
Australia28.9%
United States5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Car Sales audience in United States is strongest.

Fig. 05

Top regions by affinity

Car Sales fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.28×
02Pennsylvania~20K1.27×
03Virginia~10K1.21×
04Kansas~4K1.21×
05Missouri~8K1.16×
06Minnesota~8K1.16×
07Texas~40K1.12×
08Indiana~9K1.12×
09Kentucky~6K1.12×
10Oklahoma~6K1.11×
11South Dakota~1K1.11×
12Washington~10K1.09×
13Arkansas~4K1.07×
14New Mexico~2K1.06×
15Idaho~2K1.06×
16Florida~30K1.04×
17Colorado~7K1.04×
18California~50K1.03×
19Oregon~5K1.03×
20Tennessee~9K1.02×
21Nebraska~2K1.02×
22Arizona~9K1.01×
23Massachusetts~9K1.01×
24Mississippi~4K1.01×
25South Carolina~7K1.00×
26Ohio~10K0.98×
27Michigan~10K0.98×
28Maryland~8K0.98×
29Iowa~4K0.98×
30North Carolina~10K0.97×
31Wisconsin~7K0.97×
32North Dakota<1K0.97×
33Georgia~10K0.95×
34Alabama~6K0.94×
35Washington, District of Columbia~1K0.94×
36Louisiana~5K0.93×
37Utah~4K0.93×
38Delaware~1K0.93×
39Hawaii~2K0.91×
40New Hampshire~2K0.91×
41New Jersey~10K0.90×
42Montana~1K0.90×
43Vermont<1K0.90×
44Maine~1K0.89×
45Illinois~10K0.88×
46Connecticut~4K0.88×
47Nevada~4K0.88×
48West Virginia~2K0.88×
49Rhode Island~1K0.87×
50New York~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Car Sales, United States
0.79×1.00×1.28×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Car Sales audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Car Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →