Rascasse Audience Intelligence

Auto Express Audience in United States

A data profile of the people who buy, follow and care about Auto Express in United States — modelled from more than twelve digital signal sources. Auto Express has an estimated audience of 371,148 people in United States.

#1401among Website / Newspaper / Magazine in United States#1171in Cars & Mobility

The average Auto Express fan in United States is 36.5 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Texas, Ohio.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auto Express profile in United States.

Audience size
371K
in United States
Gender
43.3%♀
56.7% male
Age
36.5
average years
Country rank
#43258
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Auto Express

43.3% are female, 56.7% are male, average age 36.5.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Auto Express audience in United States
MetricValue
Female43.3%
Male56.7%
Average age36.5
Estimated audience size371,148
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Auto Express audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Auto Express audience comes from United States.

Worldwide audience distribution share by country for Auto Express
CountryShare
United Kingdom46.4%
United States14.1%
Kenya5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auto Express audience in United States is strongest.

Fig. 05

Top regions by affinity

Auto Express fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K15.37×
02Idaho~8K4.48×
03Massachusetts~30K4.05×
04Ohio~50K3.93×
05Kentucky~10K2.83×
06Texas~90K2.82×
07Alabama~10K2.04×
08South Carolina~10K2.03×
09Pennsylvania~20K1.62×
10Virginia~10K1.11×
11Mississippi~3K1.02×
12Arkansas~3K0.92×
13Alaska<1K0.88×
14North Dakota<1K0.88×
15Vermont<1K0.88×
16Washington, District of Columbia<1K0.87×
17South Dakota<1K0.86×
18Montana<1K0.85×
19New Hampshire~1K0.84×
20Maine~1K0.84×
21Delaware<1K0.84×
22Hawaii~1K0.83×
23West Virginia~1K0.82×
24Rhode Island<1K0.82×
25Wisconsin~4K0.77×
26New Mexico~1K0.76×
27Louisiana~4K0.75×
28Nebraska~1K0.75×
29Iowa~2K0.73×
30Kansas~2K0.72×
31Illinois~9K0.68×
32Oklahoma~3K0.67×
33Nevada~2K0.66×
34Oregon~3K0.64×
35Arizona~5K0.63×
36Connecticut~2K0.63×
37Utah~2K0.63×
38Tennessee~4K0.57×
39Maryland~4K0.56×
40Missouri~3K0.56×
41California~20K0.55×
42Minnesota~3K0.54×
43Georgia~6K0.53×
44Florida~10K0.52×
45Colorado~3K0.52×
46Michigan~5K0.50×
47North Carolina~6K0.49×
48Washington~4K0.49×
49New Jersey~4K0.45×
50New York~7K0.35×
Fig. 06

Affinity by region

Affinity by region — Auto Express, United States
0.35×1.00×15.37×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Auto Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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