A data profile of the people who buy, follow and care about Online banking in Colombia — modelled from more than twelve digital signal sources. Online banking has an estimated audience of 2,308,728 people in Colombia.
Online banking has an estimated audience of 2,308,728 people in Colombia. 53.1% are female, 46.9% are male, average age 37.6. Top brand affinities: Retail banking, Mobile banking, Banco de Bogotá, Investment banking, Credit (finance).
Top brand affinities include Retail banking, Mobile banking, Banco de Bogotá, with strongest over-indexing on Retail banking (6.09× the country average).
Demographically, the Online banking audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Online banking fan in Colombia is balanced, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Retail banking.
The key figures that characterise the Online banking profile in Colombia.
53.1% are female, 46.9% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.6 |
| Estimated audience size | 2,308,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Online banking audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 10.8% |
| India | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Online banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 6.09× | ||
| 02 | Mobile banking | Business & Career | 5.74× | ||
| 03 | Investment banking | Business & Career | 4.54× | ||
| 04 | Savings account | Business & Career | 4.09× | ||
| 05 | Digital wallet | Internet & Social Media | 3.69× | ||
| 06 | Banco de Bogotá | Business & Career | 3.62× | ||
| 07 | Mobile payment | Business & Career | 3.48× | ||
| 08 | Computer memory | Technology & Electronics | 3.20× | ||
| 09 | Payment system | Shopping | 3.11× | ||
| 10 | Email marketing | Business & Career | 3.03× | ||
| 11 | Funding | Business & Career | 2.79× | ||
| 12 | Debit card | Business & Career | 2.77× | ||
| 13 | Loan | Business & Career | 2.72× | ||
| 14 | Credit (finance) | Business & Career | 2.70× | ||
| 15 | Mortgage loans | Business & Career | 2.43× | ||
| 16 | Office 365 | Technology & Electronics | 2.13× | ||
| 17 | Saving | Business & Career | 1.93× | ||
| 18 | Financial services | Business & Career | 1.79× | ||
| 19 | Homecenter | Shopping | 1.60× | ||
| 20 | Credit cards | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Patriotism | CONSERVATISM | 1.08× | |
| Creativity | OPEN | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.60× | |
| Indulgence | JOY | 0.76× | |
| Risk Appetite | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Online banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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