A data profile of the people who buy, follow and care about Credit (finance) in Colombia — modelled from more than twelve digital signal sources. Credit (finance) has an estimated audience of 3,489,631 people in Colombia.
Credit (finance) has an estimated audience of 3,489,631 people in Colombia. 48.5% are female, 51.5% are male, average age 39.0. Top brand affinities: Loan, Funding, Online banking, Insurance, Mortgage loans.
Top brand affinities include Loan, Funding, Online banking, with strongest over-indexing on Loan (3.03× the country average).
Demographically, the Credit (finance) audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Creativity.
The typical Credit (finance) fan in Colombia is balanced, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Loan.
The key figures that characterise the Credit (finance) profile in Colombia.
48.5% are female, 51.5% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 39.0 |
| Estimated audience size | 3,489,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Credit (finance) audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.6% |
| Brazil | 8.8% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Credit (finance) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loan | Business & Career | 3.03× | ||
| 02 | Mobile banking | Business & Career | 2.66× | ||
| 03 | Credit union | Business & Career | 2.64× | ||
| 04 | Mortgage law | Home & Garden | 2.52× | ||
| 05 | Funding | Business & Career | 2.39× | ||
| 06 | Banco Popular | Business & Career | 2.18× | ||
| 07 | Online banking | Business & Career | 2.11× | ||
| 08 | Mortgage calculator | Home & Garden | 1.90× | ||
| 09 | Digital wallet | Internet & Social Media | 1.81× | ||
| 10 | Mortgage loans | Business & Career | 1.78× | ||
| 11 | Banco de Bogotá | Business & Career | 1.72× | ||
| 12 | Pension | Business & Career | 1.71× | ||
| 13 | Bank account | Business & Career | 1.68× | ||
| 14 | Debit card | Business & Career | 1.67× | ||
| 15 | Efecty | Business & Career | 1.63× | ||
| 16 | Payment system | Shopping | 1.62× | ||
| 17 | Insurance | Business & Career | 1.60× | ||
| 18 | Banco Falabella | Business & Career | 1.56× | ||
| 19 | Western Union | Business & Career | 1.52× | ||
| 20 | Gated community | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.04× | |
| Creativity | OPEN | 1.01× | |
| Indulgence | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Career Orientation | POWER | 0.81× | |
| Individualism | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Credit (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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