A data profile of the people who buy, follow and care about Western Union in Colombia — modelled from more than twelve digital signal sources. Western Union has an estimated audience of 2,374,421 people in Colombia.
Western Union has an estimated audience of 2,374,421 people in Colombia. 57.9% are female, 42.1% are male, average age 40.9.
The key figures that characterise the Western Union profile in Colombia.
57.9% are female, 42.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 40.9 |
| Estimated audience size | 2,374,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Western Union audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.9% |
| Germany | 7.2% |
| France | 5.7% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Western Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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