A data profile of the people who buy, follow and care about Western Union in Argentina — modelled from more than twelve digital signal sources. Western Union has an estimated audience of 2,795,631 people in Argentina.
Western Union has an estimated audience of 2,795,631 people in Argentina. 60.4% are female, 39.6% are male, average age 40.6.
The key figures that characterise the Western Union profile in Argentina.
60.4% are female, 39.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 40.6 |
| Estimated audience size | 2,795,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Western Union audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 17.9% |
| Germany | 7.2% |
| France | 5.7% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Western Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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