A data profile of the people who buy, follow and care about Insurance in Colombia — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 3,783,767 people in Colombia.
Insurance has an estimated audience of 3,783,767 people in Colombia. 48.7% are female, 51.3% are male, average age 40.0. Top brand affinities: Western Union, Ravenna, Banco Falabella, Diabetes mellitus awareness, Life insurance.
Top brand affinities include Western Union, Ravenna, Banco Falabella, with strongest over-indexing on Western Union (1.63× the country average).
Demographically, the Insurance audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Insurance fan in Colombia is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Western Union.
The key figures that characterise the Insurance profile in Colombia.
48.7% are female, 51.3% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 40.0 |
| Estimated audience size | 3,783,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Insurance audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liberty Seguros | Business & Career | 2.78× | ||
| 02 | Satellite Internet access | Technology & Electronics | 2.47× | ||
| 03 | Medical emergency | Health | 2.42× | ||
| 04 | Liberty County, Texas | Travel & Leisure | 2.41× | ||
| 05 | Incentive | Business & Career | 2.23× | ||
| 06 | Mapfre | Business & Career | 2.08× | ||
| 07 | Itaú Unibanco | Business & Career | 1.98× | ||
| 08 | Life insurance | Business & Career | 1.82× | ||
| 09 | Ravenna | Travel & Leisure | 1.80× | ||
| 10 | Pedialyte | Food & Beverages | 1.79× | ||
| 11 | Insurance policy | Business & Career | 1.69× | ||
| 12 | Mortgage law | Home & Garden | 1.66× | ||
| 13 | Diabetes mellitus awareness | Health | 1.65× | ||
| 14 | Western Union | Business & Career | 1.63× | ||
| 15 | Monticello | Travel & Leisure | 1.62× | ||
| 16 | Espiritu Santo | Travel & Leisure | 1.62× | ||
| 17 | Nescafé | Food & Beverages | 1.60× | ||
| 18 | Tarot card games | Health | 1.55× | ||
| 19 | Banco Falabella | Business & Career | 1.54× | ||
| 20 | Chevrolet Onix | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.22× | |
| Risk Appetite | THRILL | 0.94× | |
| Creativity | OPEN | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Individualism | JOY | 0.68× | |
| Indulgence | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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