A data profile of the people who buy, follow and care about Insurance in Finland — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 758,828 people in Finland.
Insurance has an estimated audience of 758,828 people in Finland. 53.9% are female, 46.1% are male, average age 46.3. Top brand affinities: Nordnet, Home insurance, Old age, Loan, Pension.
Top brand affinities include Nordnet, Home insurance, Old age, with strongest over-indexing on Nordnet (1.51× the country average).
Demographically, the Insurance audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Insurance fan in Finland is balanced, around 46.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nordnet.
The key figures that characterise the Insurance profile in Finland.
53.9% are female, 46.1% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 46.3 |
| Estimated audience size | 758,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 40% |
of the worldwide Insurance audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home insurance | Business & Career | 2.25× | ||
| 02 | Vehicle insurance | Cars & Mobility | 1.85× | ||
| 03 | Travel insurance | Travel & Leisure | 1.84× | ||
| 04 | Pension | Business & Career | 1.77× | ||
| 05 | Savings account | Business & Career | 1.68× | ||
| 06 | F-Secure | Technology & Electronics | 1.67× | ||
| 07 | Antivirus software | Technology & Electronics | 1.67× | ||
| 08 | Retirement | Business & Career | 1.65× | ||
| 09 | Life insurance | Business & Career | 1.65× | ||
| 10 | Pensioner | Business & Career | 1.63× | ||
| 11 | Share (finance) | Business & Career | 1.62× | ||
| 12 | Agria | Home & Garden | 1.59× | ||
| 13 | Old age | Politics & Society | 1.56× | ||
| 14 | Income | Business & Career | 1.56× | ||
| 15 | Loan | Business & Career | 1.53× | ||
| 16 | Stock market | Business & Career | 1.53× | ||
| 17 | Stock exchange | Business & Career | 1.53× | ||
| 18 | Cheque | Fashion & Accessoires | 1.52× | ||
| 19 | Nordnet | Business & Career | 1.51× | ||
| 20 | Option (finance) | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.15× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Social Media Usage | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Travelling | THRILL | 0.47× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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