A data profile of the people who buy, follow and care about Insurance in Norway — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 815,966 people in Norway.
Insurance has an estimated audience of 815,966 people in Norway. 45.1% are female, 54.9% are male, average age 47.1. Top brand affinities: Gjensidige, Hybrids, Credit cards, Plug-in hybrid, Lawyer.
Top brand affinities include Gjensidige, Hybrids, Credit cards, with strongest over-indexing on Gjensidige (1.92× the country average).
Demographically, the Insurance audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Insurance fan in Norway is balanced, around 47.1 years old, with strong Social Media Usage tendencies and a notable affinity for Gjensidige.
The key figures that characterise the Insurance profile in Norway.
45.1% are female, 54.9% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 47.1 |
| Estimated audience size | 815,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Insurance audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home insurance | Business & Career | 2.78× | ||
| 02 | Pension | Business & Career | 1.99× | ||
| 03 | Gjensidige | Business & Career | 1.92× | ||
| 04 | Per Sandberg | Politics & Society | 1.83× | ||
| 05 | Lawyer | Business & Career | 1.80× | ||
| 06 | Interest rate | Business & Career | 1.77× | ||
| 07 | Motorhome | Cars & Mobility | 1.69× | ||
| 08 | Loan | Business & Career | 1.67× | ||
| 09 | Used car | Cars & Mobility | 1.63× | ||
| 10 | Tax | Business & Career | 1.61× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 1.58× | ||
| 12 | Specsavers | Shopping | 1.58× | ||
| 13 | Accounting | Business & Career | 1.57× | ||
| 14 | Hybrids | Cars & Mobility | 1.56× | ||
| 15 | Credit cards | Business & Career | 1.55× | ||
| 16 | Symptom | Health | 1.55× | ||
| 17 | Patient | Health | 1.55× | ||
| 18 | Logistics | Business & Career | 1.55× | ||
| 19 | Tractor | Cars & Mobility | 1.50× | ||
| 20 | Sustainable energy | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.12× | |
| Travelling | THRILL | 0.98× | |
| Patriotism | CONSERVATISM | 0.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Travelling | THRILL | 0.98× | |
| Social Media Usage | JOY | 1.12× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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