A data profile of the people who buy, follow and care about Gjensidige in Norway — modelled from more than twelve digital signal sources. Gjensidige has an estimated audience of 1,247,349 people in Norway.
Gjensidige has an estimated audience of 1,247,349 people in Norway. 53.1% are female, 46.9% are male, average age 45.5. Top brand affinities: IKEA, Insurance, Home Appliances, Mortgage loans, Hardware store.
Top brand affinities include IKEA, Insurance, Home Appliances, with strongest over-indexing on IKEA (1.74× the country average).
Demographically, the Gjensidige audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Gjensidige fan in Norway is balanced, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for IKEA.
The key figures that characterise the Gjensidige profile in Norway.
53.1% are female, 46.9% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 45.5 |
| Estimated audience size | 1,247,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 30% | |
| 50+ | 32% |
The strongest cross-interests of the Gjensidige audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home automation | Technology & Electronics | 2.11× | ||
| 02 | Husqvarna | Home & Garden | 2.00× | ||
| 03 | Renault | Cars & Mobility | 1.98× | ||
| 04 | Insurance | Business & Career | 1.92× | ||
| 05 | Mobile payment | Business & Career | 1.86× | ||
| 06 | Honda | Cars & Mobility | 1.83× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.79× | ||
| 08 | Air pollution | Health | 1.79× | ||
| 09 | IKEA | Home & Garden | 1.74× | ||
| 10 | Hardware store | Home & Garden | 1.73× | ||
| 11 | Stock market | Business & Career | 1.71× | ||
| 12 | Pharmacy | Business & Career | 1.66× | ||
| 13 | Helly Hansen | Fashion & Accessoires | 1.60× | ||
| 14 | Physical therapy | Business & Career | 1.60× | ||
| 15 | Mortgage loans | Business & Career | 1.55× | ||
| 16 | Volkswagen | Cars & Mobility | 1.55× | ||
| 17 | Hypermarket | Shopping | 1.54× | ||
| 18 | Charitable organization | Politics & Society | 1.52× | ||
| 19 | Peugeot | Cars & Mobility | 1.52× | ||
| 20 | Home Appliances | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.92× | |
| Convenience Orientation | PREMIUM | 1.89× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Risk Appetite | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Gjensidige. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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