A data profile of the people who buy, follow and care about Loan in Colombia — modelled from more than twelve digital signal sources. Loan has an estimated audience of 2,493,791 people in Colombia.
Loan has an estimated audience of 2,493,791 people in Colombia. 53.9% are female, 46.1% are male, average age 39.8. Top brand affinities: Mortgage loans, Credit (finance), Banco de Bogotá, Bank account, Mobile banking.
Top brand affinities include Mortgage loans, Credit (finance), Banco de Bogotá, with strongest over-indexing on Mortgage loans (3.57× the country average).
Demographically, the Loan audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Loan fan in Colombia is balanced, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Loan profile in Colombia.
53.9% are female, 46.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 39.8 |
| Estimated audience size | 2,493,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Loan audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 3.88× | ||
| 02 | Bank account | Business & Career | 3.79× | ||
| 03 | Mortgage loans | Business & Career | 3.57× | ||
| 04 | Mobile payment | Business & Career | 3.36× | ||
| 05 | Single-family detached home | Home & Garden | 3.31× | ||
| 06 | Travel insurance | Travel & Leisure | 3.21× | ||
| 07 | Credit (finance) | Business & Career | 3.03× | ||
| 08 | First-time buyer | Shopping | 2.87× | ||
| 09 | Retail banking | Business & Career | 2.74× | ||
| 10 | Online banking | Business & Career | 2.72× | ||
| 11 | Life insurance | Business & Career | 2.61× | ||
| 12 | Used car | Cars & Mobility | 2.60× | ||
| 13 | Banco de Bogotá | Business & Career | 2.49× | ||
| 14 | Debit card | Business & Career | 2.38× | ||
| 15 | Employment website | Business & Career | 2.29× | ||
| 16 | Stock market | Business & Career | 2.07× | ||
| 17 | IKEA | Home & Garden | 1.85× | ||
| 18 | Renovation | Home & Garden | 1.75× | ||
| 19 | Nonprofit organization | Politics & Society | 1.60× | ||
| 20 | Innovation | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.11× | |
| Quality Awareness | PREMIUM | 1.86× | |
| Travelling | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Indulgence | JOY | 0.68× | |
| Extroversion | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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