A data profile of the people who buy, follow and care about Nonprofit organization in Colombia — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 2,366,724 people in Colombia.
Nonprofit organization has an estimated audience of 2,366,724 people in Colombia. 53.7% are female, 46.3% are male, average age 37.2. Top brand affinities: Donation, Charitable organization, Charity and causes, Customer service, Volunteering.
Top brand affinities include Donation, Charitable organization, Charity and causes, with strongest over-indexing on Donation (4.0× the country average).
Demographically, the Nonprofit organization audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Nonprofit organization fan in Colombia is balanced, around 37.2 years old, with strong Individualism tendencies and a notable affinity for Donation.
The key figures that characterise the Nonprofit organization profile in Colombia.
53.7% are female, 46.3% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 37.2 |
| Estimated audience size | 2,366,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Nonprofit organization audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Donation | Business & Career | 4.00× | ||
| 02 | Fundraising | Business & Career | 3.96× | ||
| 03 | Charitable organization | Politics & Society | 3.58× | ||
| 04 | Social enterprise | Politics & Society | 3.11× | ||
| 05 | Charity and causes | Business & Career | 2.86× | ||
| 06 | Volunteering | Politics & Society | 2.79× | ||
| 07 | Activism | Politics & Society | 2.77× | ||
| 08 | Productivity | Business & Career | 2.75× | ||
| 09 | Social change | Politics & Society | 2.63× | ||
| 10 | Customer service | Business & Career | 2.12× | ||
| 11 | Educational technology | Business & Career | 2.11× | ||
| 12 | Database | Technology & Electronics | 1.91× | ||
| 13 | Internet & Social Media | 1.89× | |||
| 14 | Self-awareness | Health | 1.87× | ||
| 15 | Self-love | Health | 1.78× | ||
| 16 | Saving | Business & Career | 1.69× | ||
| 17 | Office 365 | Technology & Electronics | 1.60× | ||
| 18 | Gemini | Technology & Electronics | 1.60× | ||
| 19 | Airbnb | Travel & Leisure | 1.59× | ||
| 20 | Small business | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.40× | |
| Patriotism | CONSERVATISM | 1.62× | |
| Indulgence | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Creativity | OPEN | 1.04× | |
| Career Orientation | POWER | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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