A data profile of the people who buy, follow and care about Database in Colombia — modelled from more than twelve digital signal sources. Database has an estimated audience of 3,815,922 people in Colombia.
Database has an estimated audience of 3,815,922 people in Colombia. 48.9% are female, 51.1% are male, average age 36.5. Top brand affinities: Data science, Deep learning, Sustainable energy, Innovation, Cloud computing.
Top brand affinities include Data science, Deep learning, Sustainable energy, with strongest over-indexing on Data science (16.91× the country average).
Demographically, the Database audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Database fan in Colombia is balanced, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Data science.
The key figures that characterise the Database profile in Colombia.
48.9% are female, 51.1% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 36.5 |
| Estimated audience size | 3,815,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Database audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep learning | Technology & Electronics | 22.66× | ||
| 02 | Data science | Business & Career | 16.91× | ||
| 03 | Microsoft Azure | Technology & Electronics | 8.05× | ||
| 04 | Sustainable energy | Home & Garden | 5.44× | ||
| 05 | Amazon Web Services | Technology & Electronics | 5.37× | ||
| 06 | Solar power | Home & Garden | 5.37× | ||
| 07 | Filling station | Cars & Mobility | 5.28× | ||
| 08 | Robotics | Technology & Electronics | 4.55× | ||
| 09 | Renewable energy | Business & Career | 3.38× | ||
| 10 | Career development | Business & Career | 2.97× | ||
| 11 | Employment website | Business & Career | 2.58× | ||
| 12 | Innovation | Business & Career | 2.39× | ||
| 13 | Stock market | Business & Career | 2.29× | ||
| 14 | Cloud computing | Technology & Electronics | 2.18× | ||
| 15 | Internet & Social Media | 2.18× | |||
| 16 | Retail banking | Business & Career | 2.15× | ||
| 17 | Nonprofit organization | Politics & Society | 1.91× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.69× | ||
| 19 | Banco de Bogotá | Business & Career | 1.69× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.55× | |
| Early Adopter Mentality | POWER | 2.26× | |
| Sustainability | BALANCE | 2.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.49× | |
| Price Sensitivity | PREMIUM | 0.57× | |
| Creativity | OPEN | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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