A data profile of the people who buy, follow and care about Small business in Colombia — modelled from more than twelve digital signal sources. Small business has an estimated audience of 4,594,391 people in Colombia.
Small business has an estimated audience of 4,594,391 people in Colombia. 54.5% are female, 45.5% are male, average age 35.8. Top brand affinities: Innovation, Nonprofit organization, Local food, IKEA, Kitchenware.
Top brand affinities include Innovation, Nonprofit organization, Local food, with strongest over-indexing on Innovation (1.61× the country average).
Demographically, the Small business audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Design Affinity.
The typical Small business fan in Colombia is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Small business profile in Colombia.
54.5% are female, 45.5% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 35.8 |
| Estimated audience size | 4,594,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Small business audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.16× | ||
| 02 | Career development | Business & Career | 1.93× | ||
| 03 | First-time buyer | Shopping | 1.74× | ||
| 04 | Stock market | Business & Career | 1.67× | ||
| 05 | Toothbrush | Beauty & Wellness | 1.62× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 1.62× | ||
| 07 | Innovation | Business & Career | 1.61× | ||
| 08 | Employment website | Business & Career | 1.61× | ||
| 09 | Art exhibition | Arts & Culture | 1.61× | ||
| 10 | Tooth brushing | Health | 1.61× | ||
| 11 | Local food | Food & Beverages | 1.60× | ||
| 12 | Bank account | Business & Career | 1.59× | ||
| 13 | Business class | Travel & Leisure | 1.57× | ||
| 14 | Kitchenware | Home & Garden | 1.56× | ||
| 15 | Mindfulness | Health | 1.55× | ||
| 16 | Renovation | Home & Garden | 1.53× | ||
| 17 | Nonprofit organization | Politics & Society | 1.51× | ||
| 18 | First class travel | Travel & Leisure | 1.51× | ||
| 19 | IKEA | Home & Garden | 1.50× | ||
| 20 | Retail banking | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.90× | |
| Design Affinity | PREMIUM | 1.58× | |
| Mindfulness | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.58× | |
| Tradition | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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