A data profile of the people who buy, follow and care about Small business in Portugal — modelled from more than twelve digital signal sources. Small business has an estimated audience of 2,283,461 people in Portugal.
The average Small business fan in Portugal is 46.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, Renovation, Local news, with strongest over-indexing on OLX (1.55× the country average).
Demographically, the Small business audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Small business fan in Portugal is balanced, around 46.1 years old, with strong Career Orientation tendencies and a notable affinity for OLX.
The key figures that characterise the Small business profile in Portugal.
49.3% are female, 50.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 46.1 |
| Estimated audience size | 2,283,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Small business audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
Where the Small business audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.17× | |
| 02 | Beja District | ~40K | 1.12× | |
| 03 | Évora District | ~40K | 1.08× | |
| 04 | Castelo Branco District | ~50K | 1.06× | |
| 05 | Azores | ~60K | 1.03× | |
| 06 | Viana do Castelo District | ~60K | 1.03× | |
| 07 | Viseu District | ~80K | 1.01× | |
| 08 | Madeira | ~70K | 1.00× | |
| 09 | Coimbra District | ~100K | 0.97× | |
| 10 | Leiria District | ~100K | 0.96× | |
| 11 | Aveiro District | ~200K | 0.95× | |
| 12 | Braga District | ~200K | 0.94× | |
| 13 | Faro District | ~100K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Porto District | ~400K | 0.89× | |
| 16 | Santarém District | ~100K | 0.89× | |
| 17 | Lisbon District | ~600K | 0.80× |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.18× | ||
| 02 | Norauto | Cars & Mobility | 1.78× | ||
| 03 | First-time buyer | Shopping | 1.78× | ||
| 04 | Freelancer | Business & Career | 1.77× | ||
| 05 | Tooth brushing | Health | 1.71× | ||
| 06 | Career development | Business & Career | 1.71× | ||
| 07 | Renovation | Home & Garden | 1.66× | ||
| 08 | Search engine optimization | Business & Career | 1.63× | ||
| 09 | Macau | Travel & Leisure | 1.56× | ||
| 10 | Peugeot 2008 | Cars & Mobility | 1.56× | ||
| 11 | Peugeot 208 | Cars & Mobility | 1.56× | ||
| 12 | OLX | Shopping | 1.55× | ||
| 13 | Peugeot 3008 | Cars & Mobility | 1.54× | ||
| 14 | Pizza | Food & Beverages | 1.53× | ||
| 15 | Flea market | Home & Garden | 1.53× | ||
| 16 | Zero waste | Home & Garden | 1.52× | ||
| 17 | Fast casual restaurants | Food & Beverages | 1.51× | ||
| 18 | Wedding Planners | Kids & Family | 1.51× | ||
| 19 | Renault Clio | Cars & Mobility | 1.51× | ||
| 20 | Luxury real estate | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Mindfulness | BALANCE | 1.37× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.72× | |
| Creativity | OPEN | 0.84× |
Small business has an estimated audience of 2,283,461 people in Portugal, concentrated in Lisbon District and Porto District.
49.3% of Small business fans are female, 50.7% are male, with an average age of 46.1 years.
Small business fans show strongest brand affinity for OLX (1.55×), Renovation (1.66×), and Local news (2.18×) over the country average.
Small business fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Small business itself, the audience over-indexes on Renovation (1.66×), Local news (2.18×), Pizza (1.53×), and Norauto (1.78×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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