A data profile of the people who buy, follow and care about Small business in Austria — modelled from more than twelve digital signal sources. Small business has an estimated audience of 922,347 people in Austria.
The average Small business fan in Austria is 41.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Google Maps, Innovation, Austrian Airlines, with strongest over-indexing on Google Maps (1.59× the country average).
Demographically, the Small business audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Small business fan in Austria is balanced, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.
The key figures that characterise the Small business profile in Austria.
47.3% are female, 52.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 41.7 |
| Estimated audience size | 922,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Small business audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
Where the Small business audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~100K | 1.07× | |
| 02 | Burgenland | ~20K | 1.05× | |
| 03 | Vorarlberg | ~30K | 1.02× | |
| 04 | Carinthia (state) | ~50K | 1.00× | |
| 05 | Salzburg | ~60K | 0.99× | |
| 06 | Tyrol | ~60K | 0.98× | |
| 07 | Lower Austria | ~100K | 0.94× | |
| 08 | Styria | ~100K | 0.93× | |
| 09 | Vienna | ~200K | 0.90× |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 2.62× | ||
| 02 | Social media marketing | Business & Career | 2.52× | ||
| 03 | Activism | Politics & Society | 2.48× | ||
| 04 | Luxury real estate | Business & Career | 2.47× | ||
| 05 | Innovation | Business & Career | 2.43× | ||
| 06 | Self-employment | Business & Career | 2.31× | ||
| 07 | Renovation | Home & Garden | 2.17× | ||
| 08 | Instant messaging | Internet & Social Media | 1.72× | ||
| 09 | Felix Baumgartner | Sports | 1.67× | ||
| 10 | Local food | Food & Beverages | 1.63× | ||
| 11 | Hornbach | Shopping | 1.60× | ||
| 12 | Lindsey Vonn | Sports | 1.60× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.60× | ||
| 14 | Google Maps | Internet & Social Media | 1.59× | ||
| 15 | Austrian Airlines | Travel & Leisure | 1.59× | ||
| 16 | Desserts | Food & Beverages | 1.58× | ||
| 17 | Ryanair | Travel & Leisure | 1.57× | ||
| 18 | Quality of life | Health | 1.56× | ||
| 19 | Czech Republic | Travel & Leisure | 1.52× | ||
| 20 | Hungary | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.69× | |
| Risk Appetite | THRILL | 1.67× | |
| Luxury Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Convenience Orientation | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Small business has an estimated audience of 922,347 people in Austria, concentrated in Vienna and Upper Austria.
47.3% of Small business fans are female, 52.7% are male, with an average age of 41.7 years.
Small business fans show strongest brand affinity for Google Maps (1.59×), Innovation (2.43×), and Austrian Airlines (1.59×) over the country average.
Small business fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Small business itself, the audience over-indexes on Innovation (2.43×), Austrian Airlines (1.59×), Renovation (2.17×), and Hornbach (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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