A data profile of the people who buy, follow and care about Small business in Norway — modelled from more than twelve digital signal sources. Small business has an estimated audience of 819,288 people in Norway.
Small business has an estimated audience of 819,288 people in Norway. 47.0% are female, 53.0% are male, average age 46.8. Top brand affinities: Innovation, Personal finance, Apartment, Dogs, Real estate.
Top brand affinities include Innovation, Personal finance, Apartment, with strongest over-indexing on Innovation (3.86× the country average).
Demographically, the Small business audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Small business fan in Norway is balanced, around 46.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Innovation.
The key figures that characterise the Small business profile in Norway.
47.0% are female, 53.0% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 46.8 |
| Estimated audience size | 819,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Small business audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 3.86× | ||
| 02 | Elon Musk | Business & Career | 3.54× | ||
| 03 | Accounting | Business & Career | 2.47× | ||
| 04 | Digital photography | Business & Career | 2.42× | ||
| 05 | Internet & Social Media | 2.11× | |||
| 06 | Financial services | Business & Career | 2.07× | ||
| 07 | Cruises | Travel & Leisure | 1.77× | ||
| 08 | Higher education | Business & Career | 1.76× | ||
| 09 | Personal finance | Business & Career | 1.70× | ||
| 10 | Hair products | Beauty & Wellness | 1.66× | ||
| 11 | Dogs | Pets & Animals | 1.62× | ||
| 12 | Happiness | Health | 1.62× | ||
| 13 | Dinner | Food & Beverages | 1.59× | ||
| 14 | Spas | Beauty & Wellness | 1.57× | ||
| 15 | Apartment | Business & Career | 1.54× | ||
| 16 | Real estate | Business & Career | 1.54× | ||
| 17 | Vacations | Travel & Leisure | 1.52× | ||
| 18 | Video games | Games | 1.51× | ||
| 19 | Psychology | Business & Career | 1.51× | ||
| 20 | Renovation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.67× | |
| Career Orientation | POWER | 1.65× | |
| Community Orientation | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.90× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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