A data profile of the people who buy, follow and care about Small business in Ireland — modelled from more than twelve digital signal sources. Small business has an estimated audience of 934,810 people in Ireland.
Small business has an estimated audience of 934,810 people in Ireland. 56.7% are female, 43.3% are male, average age 41.3. Top brand affinities: Entrepreneurship, Innovation, Career development, Log cabin, Art exhibition.
Top brand affinities include Entrepreneurship, Innovation, Career development, with strongest over-indexing on Entrepreneurship (1.56× the country average).
Demographically, the Small business audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Design Affinity.
The typical Small business fan in Ireland is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Entrepreneurship.
The key figures that characterise the Small business profile in Ireland.
56.7% are female, 43.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 41.3 |
| Estimated audience size | 934,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Small business audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Money management | Business & Career | 2.32× | ||
| 02 | Innovation | Business & Career | 2.02× | ||
| 03 | Passive income | Business & Career | 1.68× | ||
| 04 | Mobile payment | Business & Career | 1.65× | ||
| 05 | Bitcoin | Business & Career | 1.65× | ||
| 06 | Career development | Business & Career | 1.61× | ||
| 07 | Private equity | Business & Career | 1.61× | ||
| 08 | Urban agriculture | Business & Career | 1.61× | ||
| 09 | Wedding Planners | Kids & Family | 1.59× | ||
| 10 | Flea market | Home & Garden | 1.57× | ||
| 11 | Entrepreneurship | Business & Career | 1.56× | ||
| 12 | Backpacking (travel) | Travel & Leisure | 1.56× | ||
| 13 | Luxury Watches | Fashion & Accessoires | 1.56× | ||
| 14 | Log cabin | Home & Garden | 1.55× | ||
| 15 | Coursera | Business & Career | 1.55× | ||
| 16 | Art exhibition | Arts & Culture | 1.54× | ||
| 17 | Hot tub | Home & Garden | 1.53× | ||
| 18 | New Zealand | Travel & Leisure | 1.52× | ||
| 19 | Plaster | Health | 1.52× | ||
| 20 | Engineering | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.52× | |
| Design Affinity | PREMIUM | 1.39× | |
| Risk Appetite | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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