A data profile of the people who buy, follow and care about Small business in Denmark — modelled from more than twelve digital signal sources. Small business has an estimated audience of 858,144 people in Denmark.
Small business has an estimated audience of 858,144 people in Denmark. 46.7% are female, 53.3% are male, average age 46.1. Top brand affinities: Elgiganten, Biltema, Innovation, Germany, Concerts.
Top brand affinities include Elgiganten, Biltema, Innovation, with strongest over-indexing on Elgiganten (1.89× the country average).
Demographically, the Small business audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Small business fan in Denmark is balanced, around 46.1 years old, with strong Risk Appetite tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Small business profile in Denmark.
46.7% are female, 53.3% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 46.1 |
| Estimated audience size | 858,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Small business audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 3.54× | ||
| 02 | Accounting | Business & Career | 2.54× | ||
| 03 | Digital photography | Business & Career | 2.32× | ||
| 04 | Luxury real estate | Business & Career | 2.18× | ||
| 05 | Heat pump | Home & Garden | 2.06× | ||
| 06 | First-time buyer | Shopping | 1.98× | ||
| 07 | Elgiganten | Shopping | 1.89× | ||
| 08 | Contemporary art | Arts & Culture | 1.89× | ||
| 09 | Renovation | Home & Garden | 1.88× | ||
| 10 | Germany | Travel & Leisure | 1.79× | ||
| 11 | Fine art | Business & Career | 1.73× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.70× | ||
| 13 | Ryanair | Travel & Leisure | 1.68× | ||
| 14 | Self-employment | Business & Career | 1.67× | ||
| 15 | Novo Nordisk | Health | 1.60× | ||
| 16 | Concerts | Music & Radio | 1.53× | ||
| 17 | Self-esteem | Health | 1.53× | ||
| 18 | Biltema | Business & Career | 1.52× | ||
| 19 | Toys | Games | 1.51× | ||
| 20 | Online games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.63× | |
| Early Adopter Mentality | POWER | 1.57× | |
| Career Orientation | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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