A data profile of the people who buy, follow and care about Efecty in Colombia — modelled from more than twelve digital signal sources. Efecty has an estimated audience of 2,301,888 people in Colombia.
Efecty has an estimated audience of 2,301,888 people in Colombia. 52.2% are female, 47.8% are male, average age 38.0. Top brand affinities: Mobile payment, Bank account, Mobile banking, Debit card, Banco de Bogotá.
Top brand affinities include Mobile payment, Bank account, Mobile banking, with strongest over-indexing on Mobile payment (6.03× the country average).
Demographically, the Efecty audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Efecty fan in Colombia is balanced, around 38.0 years old, with strong Quality Awareness tendencies and a notable affinity for Mobile payment.
The key figures that characterise the Efecty profile in Colombia.
52.2% are female, 47.8% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 38.0 |
| Estimated audience size | 2,301,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Efecty audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 97.5% |
| United States | 0.5% |
| Mexico | 0.3% |
The strongest cross-interests of the Efecty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 6.03× | ||
| 02 | Mobile banking | Business & Career | 5.85× | ||
| 03 | Bank account | Business & Career | 5.77× | ||
| 04 | Debit card | Business & Career | 3.25× | ||
| 05 | Vehicle insurance | Cars & Mobility | 3.24× | ||
| 06 | Retail banking | Business & Career | 2.64× | ||
| 07 | Microwave oven | Home & Garden | 2.54× | ||
| 08 | Online banking | Business & Career | 2.33× | ||
| 09 | Banco de Bogotá | Business & Career | 2.30× | ||
| 10 | Business class | Travel & Leisure | 2.04× | ||
| 11 | First class travel | Travel & Leisure | 1.90× | ||
| 12 | IKEA | Home & Garden | 1.85× | ||
| 13 | Mortgage loans | Business & Career | 1.76× | ||
| 14 | Kitchenware | Home & Garden | 1.76× | ||
| 15 | Nonprofit organization | Politics & Society | 1.71× | ||
| 16 | Renovation | Home & Garden | 1.71× | ||
| 17 | Manchester City F.C. | Sports | 1.69× | ||
| 18 | Innovation | Business & Career | 1.65× | ||
| 19 | Credit (finance) | Business & Career | 1.63× | ||
| 20 | TV talkshows | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.12× | |
| Career Orientation | POWER | 2.07× | |
| Early Adopter Mentality | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.52× | |
| Tradition | CONSERVATISM | 0.65× | |
| Extroversion | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Efecty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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