A data profile of the people who buy, follow and care about BBVA in Colombia — modelled from more than twelve digital signal sources. BBVA has an estimated audience of 5,487,843 people in Colombia.
BBVA has an estimated audience of 5,487,843 people in Colombia. 57.3% are female, 42.7% are male, average age 38.1.
The key figures that characterise the BBVA profile in Colombia.
57.3% are female, 42.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 38.1 |
| Estimated audience size | 5,487,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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