A data profile of the people who buy, follow and care about BBVA in Argentina — modelled from more than twelve digital signal sources. BBVA has an estimated audience of 9,258,028 people in Argentina.
BBVA has an estimated audience of 9,258,028 people in Argentina. 56.3% are female, 43.7% are male, average age 40.8. Top brand affinities: Bank account, Citibank, LinkedIn, Online banking, Mobile payment.
Top brand affinities include Bank account, Citibank, LinkedIn, with strongest over-indexing on Bank account (8.55× the country average).
Demographically, the BBVA audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical BBVA fan in Argentina is more female, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Bank account.
The key figures that characterise the BBVA profile in Argentina.
56.3% are female, 43.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.8 |
| Estimated audience size | 9,258,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
The strongest cross-interests of the BBVA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Citibank | Business & Career | 16.88× | ||
| 02 | Bank account | Business & Career | 8.55× | ||
| 03 | Amazon Music | Music & Radio | 4.24× | ||
| 04 | HSBC | Business & Career | 3.86× | ||
| 05 | International education | Business & Career | 3.71× | ||
| 06 | Retail banking | Business & Career | 3.65× | ||
| 07 | Mobile payment | Business & Career | 3.47× | ||
| 08 | Mobile banking | Business & Career | 3.47× | ||
| 09 | Life insurance | Business & Career | 2.99× | ||
| 10 | Online banking | Business & Career | 2.93× | ||
| 11 | Career development | Business & Career | 2.77× | ||
| 12 | Internet & Social Media | 2.42× | |||
| 13 | Toyota Yaris | Cars & Mobility | 2.40× | ||
| 14 | Stock market | Business & Career | 2.29× | ||
| 15 | American Airlines | Travel & Leisure | 2.08× | ||
| 16 | Debit card | Business & Career | 1.94× | ||
| 17 | Patagonia | Fashion & Accessoires | 1.78× | ||
| 18 | Credit (finance) | Business & Career | 1.76× | ||
| 19 | Mortgage loans | Business & Career | 1.59× | ||
| 20 | Cocktail | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.90× | |
| Risk Appetite | THRILL | 1.72× | |
| Early Adopter Mentality | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.59× | |
| Family Orientation | CONSERVATISM | 0.74× | |
| Extroversion | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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