A data profile of the people who buy, follow and care about Banco Macro in Argentina — modelled from more than twelve digital signal sources. Banco Macro has an estimated audience of 5,817,309 people in Argentina.
Banco Macro has an estimated audience of 5,817,309 people in Argentina. 59.4% are female, 40.6% are male, average age 42.9. Top brand affinities: Pressure cooking, Banking, Bank account, Credit (finance), Home Appliances.
Top brand affinities include Pressure cooking, Banking, Bank account, with strongest over-indexing on Pressure cooking (6.13× the country average).
Demographically, the Banco Macro audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical Banco Macro fan in Argentina is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Pressure cooking.
The key figures that characterise the Banco Macro profile in Argentina.
59.4% are female, 40.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 42.9 |
| Estimated audience size | 5,817,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Banco Macro audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 97.8% |
| Brazil | 0.8% |
| United States | 0.4% |
The strongest cross-interests of the Banco Macro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food steamer | Home & Garden | 8.15× | ||
| 02 | Pressure cooking | Home & Garden | 6.13× | ||
| 03 | HSBC | Business & Career | 3.63× | ||
| 04 | Bank account | Business & Career | 3.40× | ||
| 05 | FedEx | Business & Career | 3.38× | ||
| 06 | Nivea | Beauty & Wellness | 2.94× | ||
| 07 | Life insurance | Business & Career | 2.84× | ||
| 08 | American Airlines | Travel & Leisure | 2.19× | ||
| 09 | Credit (finance) | Business & Career | 2.11× | ||
| 10 | Dow Jones Industrial Average | Business & Career | 2.08× | ||
| 11 | La Roche-Posay | Beauty & Wellness | 2.08× | ||
| 12 | Cloud computing | Technology & Electronics | 1.94× | ||
| 13 | Kitchenware | Home & Garden | 1.84× | ||
| 14 | Jennifer Aniston | Movies & TV | 1.80× | ||
| 15 | Debit card | Business & Career | 1.75× | ||
| 16 | Insurance | Business & Career | 1.69× | ||
| 17 | Banking | Business & Career | 1.64× | ||
| 18 | Home Appliances | Home & Garden | 1.58× | ||
| 19 | Nissan | Cars & Mobility | 1.55× | ||
| 20 | American Express | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.06× | |
| Travelling | THRILL | 1.56× | |
| Need for Security | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Extroversion | THRILL | 0.72× | |
| Pet Ownership | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Banco Macro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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