A data profile of the people who buy, follow and care about Banco de la Nación Argentina in Argentina — modelled from more than twelve digital signal sources. Banco de la Nación Argentina has an estimated audience of 2,463,417 people in Argentina.
Banco de la Nación Argentina has an estimated audience of 2,463,417 people in Argentina. 54.6% are female, 45.4% are male, average age 42.5. Top brand affinities: Used car, Bank account, Credit (finance), HSBC, Pressure cooking.
Top brand affinities include Used car, Bank account, Credit (finance), with strongest over-indexing on Used car (3.4× the country average).
Demographically, the Banco de la Nación Argentina audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Banco de la Nación Argentina fan in Argentina is balanced, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the Banco de la Nación Argentina profile in Argentina.
54.6% are female, 45.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.5 |
| Estimated audience size | 2,463,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
The strongest cross-interests of the Banco de la Nación Argentina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food steamer | Home & Garden | 6.23× | ||
| 02 | Pressure cooking | Home & Garden | 4.66× | ||
| 03 | HSBC | Business & Career | 4.13× | ||
| 04 | Bank account | Business & Career | 3.89× | ||
| 05 | Used car | Cars & Mobility | 3.40× | ||
| 06 | Life insurance | Business & Career | 2.45× | ||
| 07 | Vehicle insurance | Cars & Mobility | 2.40× | ||
| 08 | American Airlines | Travel & Leisure | 2.35× | ||
| 09 | Tesla Motors | Cars & Mobility | 2.19× | ||
| 10 | Credit (finance) | Business & Career | 2.09× | ||
| 11 | Dow Jones Industrial Average | Business & Career | 2.04× | ||
| 12 | Mortgage loans | Business & Career | 1.90× | ||
| 13 | Online banking | Business & Career | 1.77× | ||
| 14 | Debit card | Business & Career | 1.74× | ||
| 15 | Kia Motors | Cars & Mobility | 1.74× | ||
| 16 | Toyota Yaris | Cars & Mobility | 1.72× | ||
| 17 | Kitchenware | Home & Garden | 1.70× | ||
| 18 | Grilling | Food & Beverages | 1.62× | ||
| 19 | Uber | Cars & Mobility | 1.55× | ||
| 20 | American Express | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Urban Lifestyle | OPEN | 1.48× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.64× | |
| Mindfulness | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Banco de la Nación Argentina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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