A data profile of the people who buy, follow and care about TV talkshows in Colombia — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 2,299,525 people in Colombia.
TV talkshows has an estimated audience of 2,299,525 people in Colombia. 52.4% are female, 47.6% are male, average age 36.6. Top brand affinities: Musical theatre, TV game shows, Word games, Strategy games, Non-fiction books.
Top brand affinities include Musical theatre, TV game shows, Word games, with strongest over-indexing on Musical theatre (2.27× the country average).
Demographically, the TV talkshows audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical TV talkshows fan in Colombia is balanced, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Musical theatre.
The key figures that characterise the TV talkshows profile in Colombia.
52.4% are female, 47.6% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 36.6 |
| Estimated audience size | 2,299,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide TV talkshows audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Word games | Games | 3.76× | ||
| 02 | Portable media players | Technology & Electronics | 3.55× | ||
| 03 | Projectors | Technology & Electronics | 3.47× | ||
| 04 | TV game shows | Movies & TV | 3.10× | ||
| 05 | Casino games | Games | 2.98× | ||
| 06 | GPS devices | Technology & Electronics | 2.90× | ||
| 07 | Strategy games | Games | 2.89× | ||
| 08 | Non-fiction books | Literature | 2.66× | ||
| 09 | Massively multiplayer online games | Games | 2.61× | ||
| 10 | Display device | Technology & Electronics | 2.55× | ||
| 11 | Massively multiplayer online role-playing games | Games | 2.41× | ||
| 12 | Boating | Travel & Leisure | 2.40× | ||
| 13 | Hybrids | Cars & Mobility | 2.33× | ||
| 14 | Retail banking | Business & Career | 2.33× | ||
| 15 | Musical theatre | Movies & TV | 2.27× | ||
| 16 | Charity and causes | Business & Career | 2.26× | ||
| 17 | Volunteering | Politics & Society | 2.17× | ||
| 18 | Plays | Literature | 2.03× | ||
| 19 | Online banking | Business & Career | 1.94× | ||
| 20 | Banco de Bogotá | Business & Career | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Individualism | JOY | 1.30× | |
| Patriotism | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Creativity | OPEN | 0.96× | |
| Indulgence | JOY | 1.17× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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