A data profile of the people who buy, follow and care about Plays in Colombia — modelled from more than twelve digital signal sources. Plays has an estimated audience of 2,736,148 people in Colombia.
Plays has an estimated audience of 2,736,148 people in Colombia. 53.5% are female, 46.5% are male, average age 34.0. Top brand affinities: TV talkshows, TV game shows, Strategy games, Retail banking, Projectors.
Top brand affinities include TV talkshows, TV game shows, Strategy games, with strongest over-indexing on TV talkshows (2.03× the country average).
Demographically, the Plays audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Plays fan in Colombia is balanced, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for TV talkshows.
The key figures that characterise the Plays profile in Colombia.
53.5% are female, 46.5% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 34.0 |
| Estimated audience size | 2,736,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Plays audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Projectors | Technology & Electronics | 2.25× | ||
| 02 | Amazon Music | Music & Radio | 2.07× | ||
| 03 | TV talkshows | Movies & TV | 2.03× | ||
| 04 | TV game shows | Movies & TV | 1.96× | ||
| 05 | Single malt whisky | Food & Beverages | 1.81× | ||
| 06 | Bwin | Games | 1.81× | ||
| 07 | Livestream | Technology & Electronics | 1.77× | ||
| 08 | Employment agency | Business & Career | 1.74× | ||
| 09 | Strategy games | Games | 1.72× | ||
| 10 | Emmy Award | Movies & TV | 1.70× | ||
| 11 | Cider | Food & Beverages | 1.65× | ||
| 12 | Retail banking | Business & Career | 1.61× | ||
| 13 | Dyson | Home & Garden | 1.61× | ||
| 14 | Malt whisky | Food & Beverages | 1.59× | ||
| 15 | Electric motorcycles and scooters | Cars & Mobility | 1.58× | ||
| 16 | Bradley Cooper | Movies & TV | 1.57× | ||
| 17 | Bank account | Business & Career | 1.55× | ||
| 18 | Simulation games | Games | 1.52× | ||
| 19 | Snowboarding | Sports | 1.51× | ||
| 20 | Ligue 1 | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.38× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Quality Awareness | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.64× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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