A data profile of the people who buy, follow and care about Plays in Norway — modelled from more than twelve digital signal sources. Plays has an estimated audience of 546,700 people in Norway.
Plays has an estimated audience of 546,700 people in Norway. 62.3% are female, 37.7% are male, average age 45.0. Top brand affinities: Biltema, Romance novels, Fiction books, Science fiction movies, E-book readers.
Top brand affinities include Biltema, Romance novels, Fiction books, with strongest over-indexing on Biltema (2.41× the country average).
Demographically, the Plays audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Plays fan in Norway is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Plays profile in Norway.
62.3% are female, 37.7% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 45.0 |
| Estimated audience size | 546,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Plays audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 4.35× | ||
| 02 | E-book readers | Technology & Electronics | 3.66× | ||
| 03 | Non-fiction books | Literature | 3.61× | ||
| 04 | Fiction books | Literature | 3.16× | ||
| 05 | Science fiction movies | Movies & TV | 2.97× | ||
| 06 | First-person shooter games | Games | 2.48× | ||
| 07 | Biltema | Business & Career | 2.41× | ||
| 08 | Online games | Games | 2.30× | ||
| 09 | Musical theatre | Movies & TV | 2.30× | ||
| 10 | Sunglasses | Fashion & Accessoires | 2.16× | ||
| 11 | Bars | Travel & Leisure | 2.05× | ||
| 12 | Cruises | Travel & Leisure | 1.92× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.70× | ||
| 14 | Hobby | Home & Garden | 1.69× | ||
| 15 | Hair products | Beauty & Wellness | 1.67× | ||
| 16 | Higher education | Business & Career | 1.66× | ||
| 17 | Flower | Home & Garden | 1.63× | ||
| 18 | Happiness | Health | 1.59× | ||
| 19 | Dogs | Pets & Animals | 1.55× | ||
| 20 | Video games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.66× | |
| Extroversion | THRILL | 1.39× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Risk Appetite | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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