A data profile of the people who buy, follow and care about Plays in Portugal — modelled from more than twelve digital signal sources. Plays has an estimated audience of 1,386,756 people in Portugal.
The average Plays fan in Portugal is 45.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Romance novels, Dogs, with strongest over-indexing on WhatsApp (1.69× the country average).
Demographically, the Plays audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Plays fan in Portugal is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Plays profile in Portugal.
58.9% are female, 41.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.3 |
| Estimated audience size | 1,386,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Plays audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
Where the Plays audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~100K | 1.36× | |
| 02 | Setúbal District | ~200K | 1.31× | |
| 03 | Madeira | ~50K | 1.24× | |
| 04 | Lisbon District | ~500K | 1.20× | |
| 05 | Porto District | ~400K | 1.17× | |
| 06 | Santarém District | ~80K | 1.17× | |
| 07 | Braga District | ~100K | 1.08× | |
| 08 | Leiria District | ~80K | 1.04× | |
| 09 | Azores | ~40K | 1.02× | |
| 10 | Aveiro District | ~100K | 1.01× | |
| 11 | Coimbra District | ~70K | 0.97× | |
| 12 | Bragança District | ~20K | 0.96× | |
| 13 | Beja District | ~20K | 0.95× | |
| 14 | Viana do Castelo District | ~30K | 0.94× | |
| 15 | Viseu District | ~40K | 0.92× | |
| 16 | Évora District | ~20K | 0.92× | |
| 17 | Guarda District | ~20K | 0.92× | |
| 18 | Vila Real District | ~20K | 0.90× | |
| 19 | Portalegre District | ~10K | 0.90× | |
| 20 | Castelo Branco District | ~20K | 0.88× |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 2.67× | ||
| 02 | Non-fiction books | Literature | 2.36× | ||
| 03 | Massively multiplayer online games | Games | 2.36× | ||
| 04 | Online poker | Games | 2.07× | ||
| 05 | First-person shooter games | Games | 1.92× | ||
| 06 | Musical theatre | Movies & TV | 1.88× | ||
| 07 | Gambling | Games | 1.75× | ||
| 08 | Online games | Games | 1.75× | ||
| 09 | Blues music | Music & Radio | 1.73× | ||
| 10 | Pizza | Food & Beverages | 1.72× | ||
| 11 | Internet & Social Media | 1.69× | |||
| 12 | Charity and causes | Business & Career | 1.67× | ||
| 13 | EDreams | Travel & Leisure | 1.64× | ||
| 14 | Electronic music | Music & Radio | 1.62× | ||
| 15 | Dogs | Pets & Animals | 1.56× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 17 | Volunteering | Politics & Society | 1.56× | ||
| 18 | Black Friday (shopping) | Shopping | 1.55× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.54× | ||
| 20 | Distilled beverage | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Indulgence | JOY | 1.29× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Creativity | OPEN | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Plays has an estimated audience of 1,386,756 people in Portugal, concentrated in Lisbon District and Porto District.
58.9% of Plays fans are female, 41.1% are male, with an average age of 45.3 years.
Plays fans show strongest brand affinity for WhatsApp (1.69×), Romance novels (2.67×), and Dogs (1.56×) over the country average.
Plays fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Plays itself, the audience over-indexes on Romance novels (2.67×), Dogs (1.56×), Electronic music (1.62×), and Blues music (1.73×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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