A data profile of the people who buy, follow and care about Plays in Spain — modelled from more than twelve digital signal sources. Plays has an estimated audience of 4,536,467 people in Spain.
Plays has an estimated audience of 4,536,467 people in Spain. 57.0% are female, 43.0% are male, average age 44.1. Top brand affinities: Non-fiction books, Volunteering, Iberia (airline), WhatsApp, Musical theatre.
Top brand affinities include Non-fiction books, Volunteering, Iberia (airline), with strongest over-indexing on Non-fiction books (6.12× the country average).
Demographically, the Plays audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Plays fan in Spain is more female, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for Non-fiction books.
The key figures that characterise the Plays profile in Spain.
57.0% are female, 43.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.1 |
| Estimated audience size | 4,536,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Plays audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-fiction books | Literature | 6.12× | ||
| 02 | Satire | Literature | 3.88× | ||
| 03 | Volunteering | Politics & Society | 3.74× | ||
| 04 | Dancehalls | Music & Radio | 3.40× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 2.68× | ||
| 06 | Crime fiction | Literature | 2.63× | ||
| 07 | Musical theatre | Movies & TV | 2.44× | ||
| 08 | Betfair | Games | 2.44× | ||
| 09 | Real property | Home & Garden | 2.10× | ||
| 10 | Music festivals | Music & Radio | 2.03× | ||
| 11 | Livemusic | Music & Radio | 1.98× | ||
| 12 | Charity and causes | Business & Career | 1.95× | ||
| 13 | Refrigerator | Home & Garden | 1.93× | ||
| 14 | Bookselling | Literature | 1.87× | ||
| 15 | Distilled beverage | Food & Beverages | 1.82× | ||
| 16 | Travel website | Travel & Leisure | 1.81× | ||
| 17 | Wikipedia | Internet & Social Media | 1.78× | ||
| 18 | Internet & Social Media | 1.71× | |||
| 19 | Iberia (airline) | Travel & Leisure | 1.64× | ||
| 20 | Mobile game | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Travelling | THRILL | 1.26× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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